
Bill.com
A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
Read the Case Study
Though PR is used in numerous ways throughout the business world, it can be difficult for companies to figure out when to use PR in a B2B setting. Rather than emotion-driven consumer marketing, the nature of the B2B space is more informational than personal. B2B companies offer different products and services, requiring unique PR tactics that speak to other businesses instead of consumers.
At Walker Sands, we’re well versed in B2B PR strategies that can help companies that are unsure when to use PR.
B2B PR encompasses many purposes, and knowing how, where and when to use PR can be challenging for B2B companies. The Walker Sands PR team is highly experienced in effectively using PR in B2B settings, and can offer advice on the best times to utilize B2B PR:
For all B2B companies, PR plays a significant role in the marketing mix and can be utilized for different purposes in the changing media landscape. Whether it’s promoting a charity event or changing public perceptions, B2B companies can use PR in many positive ways.