Outcome-based marketing.
For B2B brands who are insights-led and audience-obsessed.
Outcome-based marketing (OBM) is B2B marketing designed around your north star business objectives. From category leadership to awareness, lead generation and loyalty, your goals dictate our approach. And our full-service marketing capabilities and B2B industry expertise empower us to deliver across channels.
commercetools Breaks B2B Tradition With Landmark Campaign
Commerce solution taps Will Arnett for a campaign that ditches B2B norms to skyrocket brand visibility.
How Hub Group Paved the Way Ahead With a Rebrand and Website
An integrated brand and site redesign improves performance and positions shipping company as tech-forward innovator.
Innovative Twitter Microcontent Breaks Tessian Out of Industry Mold
Social media program differentiates cybersecurity brand and boosts audience engagement.
“Universal Monsters Presents: Bride of Frankenstein holoride” PR Campaign
Collaborative media relations secures 148 feature placements for automotive tech startup.
Sendbird Paid and SEO Strategy
A robust demand generation strategy leads to $6.4 million in pipeline for chat API startup.
Sophos Leverages PR to Advance Cybersecurity Leadership Position
PR program drives a 71% increase in top-tier coverage for cybersecurity leader.
Affectiva Amplifies Its Voice in AI Ethics With PR Campaign
PR campaign garners top-tier media coverage and positions company as a trusted expert in AI ethics.
Worldpay PR Campaign
PR campaign grows with commerce technology before, during and after a $10 billion acquisition, earning 250+ placements and over 1000 new social media followers.
Elevating Semrush’s Social Media Presence With Premium Microcontent
Creative Twitter program embeds martech brand in trending conversations.
Data-Driven Storytelling Competitively Positions LevelTen Energy
LevelTen Energy earns coverage for data reports in key media outlets through strategic media relations program.
Speak Up: Raising Women’s Voices Within the Tech Industry
Data-driven PR campaign earns IT company top-tier media while shedding light on gender disparity in industry.
CloudCraze Integrated Marketing Program
Integrated commerce campaign leads to millions of dollars in new investments and acquisition of company by Salesforce.
Bill.com Social Campaign Drives High Engagement Among New Audience
Creative social media campaign leads to 5.8% engagement rate.
Fuse PR Launch Strategy
Strategic PR program secures top-tier coverage for Seattle VC fund launch.
Capabilities
We combine cross-channel capabilities with industry expertise — deployed to meet your marketing goals.
We know your industry. Our B2B marketing approach starts with cross-sector subject matter expertise — from cybersecurity to logistics.
Guides & Best Practices / Demand Generation
Marketing Tools / Marketing
Guides & Best Practices / Marketing
About Walker Sands
We know that B2B marketing can be bigger, better and smarter. An Inc. 5000 honoree for 10 years running, we design and execute customized marketing programs that challenge the status quo and help companies break out of the mold. Learn more about how we’re accelerating the growth of our clients, our industry and our employees.