In today's marketing landscape, client and customer participation in the PR program is crucial. As buyers turn to the internet for information and reviews, having your own customers sing your praises helps increase credibility and authority of your product.

However, reviews and positive sentiment can be a challenge to attain. With time, personal reputations and corporate approval taken into consideration, customer contacts may be reluctant to commit to the process.

This comprehensive tip sheet addresses the challenge, outlining how to integrate client/customer participation into your PR process. Fill out the form on the right to get started.