Looking at around 6,000 placements for B2B technology clients, Walker Sands extracted key insights about the placements that are most effective for driving conversions and generating brand awareness. This data-supported knowledge plays an important role in our process because it allows us to design and execute content strategies that accurately align with our clients’ most important business goals.

In this report, we share one simple, high-level insight that can help your organization increase inbound leads through content.