Guides & Best Practices
Eight Tips for Getting Client/Customer Participation in the PR Program
In today's marketing landscape, client and customer participation in the PR…
In today's marketing landscape, client and customer participation in the PR…
Influencer marketing is a hot topic in B2B circles. Today, there…
Looking at around 6,000 placements for B2B technology clients, Walker Sands…
Today’s marketers envision a tech-driven future. As consumer demands for seamless,…
Commerce isn't what it used to be. Over the last five…
Today’s education environment is primed for edtech adoption. Yet, while the…
Walker Sands, like many organizations, uses an internal newsletter to disseminate…
Looking at around 6,000 placements for B2B technology clients, Walker Sands…
Walker Sands’ 2017 Future of Retail study takes a deep dive…
Despite the complexity of the space, the momentum of the marketing…
Marketing technology is evolving at lightning speed and marketers across industries…
Walker Sands’ 2016 Future of Retail Study examines the subtle shifts…
First came the dot-coms, then the downturn. Today, it's all about…
October 2015 marked the official liability shift deadline for U.S. merchants…
Walker Sands' 2015 Future of Retail Study examines changing trends and…
Every day, our clients appear in news stories in which they…
It's no secret that the marketing technology sector has continued to…
Download this webinar to hear from the study's authors and learn…
When should you launch a PR campaign? How do you know…
In the realm of B2B marketing, professional services firms stand alone.…
Walker Sands' 2014 Future of Retail Study examines changing trends and…
This comprehensive step-by-step guide will show you everything from installing Google…
In a survey of 2,000 U.S. consumers, Walker Sands identified nationwide…
As the digital landscape evolves, marketing programs must adapt to include…
Organization is key to any successful marketing campaign. Our clients and…
This step-by-step, 12-week content plan template helps marketers roll out compelling…
We live in a world where options are limitless and budgets…
The one page annual marketing plan document was updated to be…
From public relations, social media and content marketing to SEO, pay-per-click…
Do you want to learn how your internal data can be…
You’re looking for a PR firm. Smart move. But now you…
"The budget is not just a collection of numbers, but an…
Responding to interview questions is a refined skill, requiring strategic messaging…
B2B video marketing is gaining traction across industries. This is no…
The ROI of public relations is traditionally very difficult to measure,…
Do you have a strong media plan to support your company…
Do you know what customers want in an omni-channel shopping experience?…
Every summer we invite marketers from all across Chicago to join…
You know that industry analysts (such as the experts at Forrester…
Before the first teams tipoff for The Big Dance every year,…
As a PR and digital marketing firm tasked with helping businesses…
In March 2016, Walker Sands invited four marketing thought leaders to…
We Shared More Than Just Cookies on #NationalCookieDay. December 4 was…
The Walker Sands Future of Retail 2017 Holiday Report dives into…
We hear it all the time. PR and digital marketing agencies…