HR Tech
Reach the audiences that matter and help your buyers empower their people with HR tech PR, branding, social media and more.
Resonate with the right HR tech buyers
As an HR tech marketing professional, you understand how to help your buyers recruit and train top talent, build better cultures, and drive lasting success in the workplace. But standing out to these buyers in a highly competitive landscape and reaching your target audiences can be a different story. That’s why you need an HR technology marketing agency partner that understands your industry inside and out.
At Walker Sands, we have robust experience across the entire life cycle of HR tech and across service areas including B2B tech PR, social media and market research. Whether you need to drive brand awareness, announce a milestone or demonstrate thought leadership, our team has the tailored services you need to differentiate your offerings and drive measurable outcomes.
Make an impact with an HR tech marketing agency
Solve real-world problems for your buyers with outcome-based marketing services.
Drive awareness in a crowded marketplace
Demand for HR tech solutions has skyrocketed since the rise of remote work. But to stand out from the crowd, you need to communicate your differentiators and amplify your brand’s key messages to the audiences that matter. With expert B2B media relations and targeted ads, you can position yourself front and center in timely conversations and drive qualified leads.
Establish credibility as a thought leader
The HR tech landscape is constantly changing which means you have to remain agile and up to date on the latest trends. To establish yourself as an industry leader with valuable insights to offer, you need proprietary research, thought leadership content and an effective HR tech PR strategy.
Engage your target audiences
Before you can empower buyers to put their people at the center of their organizations, you need to connect with them. Whether you want to unlock branding insights to build affinity or amplify your executives on social media, we have the capabilities you need to engage C-suite, HR and employee audiences.
Amplify your message with an HR tech PR agency
In HR tech, the road to increased market share starts with clearly articulating your distinct offerings to the right audiences. Walker Sands is skilled in crafting messages that capture the attention of top-tier media outlets and differentiate your brand in the places your buyers are most likely to be.
Our integrated approach to PR makes us a trusted partner to some of the fastest-growing brands in the HR technology sector. From our extensive industry knowledge to our established relationships with influencers, we have the resources and expertise to boost awareness, enhance credibility and generate leads for your business.
Some of the PR services we routinely provide to HR tech clients include:
- Media and influencer relations
- Strategic messaging and thought leadership campaigns
- Proprietary research and industry-specific data-driven research reports
- Development, distribution and amplification of shareable content
Walker Sands connects your business with companies that rely on innovative HR technologies to improve performance and create more engaged workforces. Our HR technology team can amplify your brand’s key messages and forge closer connections with your most important audiences.
Explore our work in the HR industry
“The Walker Sands team impressed us from the start. Other agencies didn’t have the passion, strategy, collaboration and ideas that we saw from Walker Sands.”
Suzanne Burns
CMO
Harness insights for your HR software marketing strategy
-
Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers
-
How CEOs Should Engage With Their Marketing Agency: When To Lean in and When To Step Back
-
Workplace Software: Integrated Marketing Tips for Growing HR Tech Brands
Explore more outcomes and solutions
Get in touch to rise to the top of the HR market.
Vice President, PR