Content Creation & Marketing for B2B Brands

Build credibility among expert audiences with industry-informed B2B content marketing strategy and execution.

Communicate complex ideas clearly with B2B content marketing services

Industry expertise fuels your B2B brand’s entire marketing ecosystem, and content is the linchpin that makes or breaks your credibility with decision-makers. By communicating complex ideas with both clarity and authority, great content positions your brand as a leader — and moves your prospects one step closer to purchase.

But to make that happen, you need writers who truly understand your space, your audience and your business goals. At Walker Sands, our writers know your industry niche, so we get it right the first time, sparing you endless revision cycles. We distill technical concepts into accessible prose that resonates with your audience, and we strategize a content mix that meets them where they are — whether it’s on the pages of a trade publication or an in-depth research report.

worldpay logo

“We have worked with so many agencies and vendors and candidly we’ve never really been happy with anyone before. We are SO happy with your content and we have so few edits.”

Kate Sutter
Divisional Marketing Lead, Sourcewell

B2B content case studies

Our B2B content services

Elevate your brand’s credibility, raise awareness and drive conversion with our full suite of content services, supported by a robust editorial process that eliminates the need for endless iteration.

Long-form content designed to suit your business needs.

Content Strategy

You know where your brand needs to go. Let us provide the content that takes you there. Our B2B content strategists connect the dots between brand messaging, industry insights, performance data and channel best practices to deliver comprehensive B2B content strategies that ladder up to your business goals.

Editorial Content

Attention-grabbing bylines. Meticulously researched white papers. Perfectly optimized blog posts. No matter the format, our writers’ authoritative but accessible prose resonates with your audience and drives your brand messaging home.

Original Research

Own industry conversations by answering the questions your audiences — and the media — are asking. Our proprietary research process delivers original data that reporters trust, shaped into a narrative that grabs your audience’s attention.

Sales Enablement

From sell sheets and case studies to explainer videos and e-books, equip your sales team with sales enablement collateral designed to shorten the B2B sales process and maximize ROI.

Boost your credibility with expert content marketing

Our team of writers, editors and strategists leverages deep expertise across industries and marketing channels to ideate and execute content that drives key business outcomes for your brand.

Establish your authority with research-backed insights

We bring a journalist’s curiosity to our work, and that means backing up claims with facts. Whether it involves conducting original survey research, asking smart questions to SMEs or delving into third-party sources, we find the information you need to fuel your brand narrative.

Generate, nurture and convert new leads

We optimize content at every stage of the sales funnel. Whether you need white papers and reports to drive lead generation campaigns, copy for email nurture streams or sales enablement content to clinch more deals, our team of expert writers has you covered.

Engage your audience with relevant content

We pull from insights across channels to understand your audience’s pain points and needs so we can position your content to speak to them. From SEO blog posts that align to users’ search intent to bylines that lead timely industry conversations, our deliverables zero in on questions and topics that resonate.

Differentiate your brand with a consistent voice and tone

Stand out from competitors with content that nails your unique voice, tone and perspective. We maintain a brand style guide that clearly describes what sets you apart, and we carry those elements into every piece of content we create. Combined with our robust editorial process, this attention to detail ensures that every word we write for your brand resonates.

B2B content clients we’re proud to support

Walker Sands Content FAQs

Which types of B2B content deliverables does Walker Sands generally produce?

Our team is experienced in conducting content audits, building content strategy and developing content calendars. We can create contributed bylines, blog articles, original research reports, white papers, eBooks, case studies, tip sheets, one-pagers, infographics, videos, motion graphics, slide decks, email copy and more. Beyond crafting original assets, we can edit, refine and update existing content. And we’re experts at bringing content you created with generative AI across the finish line.

What are the backgrounds of the writers and editors on the Walker Sands content team?

Our team members come from backgrounds that include journalism, public relations, copywriting, advertising and content marketing. As writers and editors, we apply our diverse skill sets to crafting, refining and amplifying the impact of your content.

Do Walker Sands writers and editors have industry expertise?

Our team includes writers and editors with extensive professional experience in all five major Walker Sands industry focus areas: technology, healthcare, professional services consulting, manufacturing and supply chain + logistics. Our writers continuously deepen their expertise in specific industries through additional research, industry events and other activities.

What is a B2B content marketing agency?

A B2B content marketing agency helps B2B brands capture and nurture leads, grow brand awareness and hit marketing KPIs by creating engaging, in-depth content that captures target audiences’ attention. Since B2B brands sell to other companies, it’s especially important for a B2B content marketing agency to hone clients’ content strategies to showcase industry expertise and thought leadership.

Strategies to optimize your B2B content

Explore more outcomes and solutions

Learn how Content can fuel your marketing outcomes.