B2B Public Relations

Reach key target audiences, earn credible recognition and amplify your brand’s voice through our B2B public relations expertise.

"I'm so impressed by Walker Sands' media expertise and how quickly they understood our company's technology and unique selling proposition. We had a high-stakes new product announcement with a key partner, and the team walked us through the process, components and key players to make it successful. The results of the campaign not only met our expectations but exceeded them."

Andrei Faji, Marketing and Brand Experience Director, WayBlazer

At Walker Sands, we partner with our clients to achieve their specific public relations goals. From full-fledged strategy to fine-tuning messaging frameworks, we leverage in-depth B2B tech knowledge to power quantifiable results for your business. We work alongside you to create sustainable, long-term programs that drive awareness, increase credibility and enhance reputation.

Creating strategic B2B public relations plans

We’re focused on real results — not vanity metrics. With our approach to B2B public relations, we guarantee inclusion in top-tier business and consumer outlets, strategic trade media coverage and downloads of your data-driven content assets. Our honest and transparent relationship with clients allows our team to secure strong media results, including:

  • Credible brand recognition among target audiences
  • Larger share of voice (SOV) among competitors in media
  • Greater traction for company news and announcements

Our public relations services

Our media relations and subject-matter experts partner with you to craft a B2B public relations plan that translates into valuable business results. Whether you’re looking for increased brand recognition, sales leads or industry thought leadership, we’ll identify an approach that meets your goals. Our B2B PR tactics include: