Public Relations
Reach key target audiences, earn credible recognition and amplify your brand’s voice through our B2B public relations expertise.
“I’m so impressed by Walker Sands’ media expertise and how quickly they understood our company’s technology and unique selling proposition. We had a high-stakes new product announcement with a key partner, and the team walked us through the process, components and key players to make it successful. The results of the campaign not only met our expectations but exceeded them.”
Andrei Faji, Marketing and Brand Experience Director, WayBlazer
At Walker Sands, we partner with our clients to achieve their specific public relations goals. From full-fledged strategy to fine-tuning messaging frameworks, we leverage in-depth B2B tech knowledge to power quantifiable results for your business. We work alongside you to create sustainable, long-term programs that drive awareness, increase credibility and enhance reputation.
Creating Strategic B2B Public Relations Plans
We’re focused on real results — not vanity metrics. With our approach to B2B public relations, we have consistently earned inclusion in top-tier business and consumer outlets, strategic trade media coverage and downloads of our clients’ data-driven content assets. Our honest and transparent relationship with clients allows our team to secure strong media results, including:
- Credible brand recognition among target audiences
- Larger share of voice (SOV) among competitors in media
- Greater traction for company news and announcements
Our Public Relations Services
Our media relations and subject-matter experts partner with you to craft a B2B public relations plan that translates into valuable business results. Whether you’re looking for increased brand recognition, sales leads or industry thought leadership, we’ll identify an approach that meets your goals. Our B2B PR tactics include:
As a full-service PR agency, we have the B2B tech knowledge and extensive network of media contacts needed to secure top-tier coverage for your brand.
Drive industry conversation with our data-driven public relations strategies. We survey consumers and relevant B2B audiences (or analyze proprietary data) to create compelling data reports and infographics. We use this thought-provoking research to generate massive media interest, thought leadership and sales leads through report downloads.
Build buzz for your new product or service with a process proven over the course of countless launches. Our clients regularly find themselves in TechCrunch, Fortune, ZDNet and The Wall Street Journal, among others.
Whether it’s earning the title of The Wall Street Journal’s “Next Big Thing” or appearing on stage at SXSW, Walker Sands identifies the awards, events and speaking opportunities that drive your best possible results. Our expertise will guide you to inclusion in the industry’s most important awards and events.
Every entrepreneur and CEO, at some point on their journey, has envisioned what it would be like to “ring the bell,” taking a company from idea all the way to the public markets. But the road to taking a company public can be a winding one, and there are multiple paths companies may take en route to going public.
Honing Our B2B Public Relations Processes
We approach public relations thoughtfully and strategically, with media plans backed by in-depth industry knowledge. We’ve honed our processes to deliver results in line with your business goals. A high-level view of our media relations and product-launch services includes three steps:
- Discovery and knowledge gathering
- News and messaging synthesis
- Timely media outreach
For larger campaigns and data-driven public relations, we follow a separate process designed to match you with the strongest campaign possible. This process includes:
- Creative ideation
- Campaign creation/design
- Campaign activation and promotion
At Walker Sands, we believe in your brand — and we know how to spread the word. Get in touch with our B2B public relations experts to learn how we can help realize your brand recognition, marketing and media relations goals.
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Featured Public Relations Work
PR Takes Outseer From New Brand to Recognized Leader
PR strategy launches new brand into anti-fraud and threat intelligence space, garnering 85 total media placements.
Visier Earns Top-Tier Coverage With Data-Driven PR Program
Workplace analytics company lands 225 total placements following the execution of data-driven PR campaign.
Sophos Leverages PR to Advance Cybersecurity Leadership Position
PR program drives a 71% increase in top-tier coverage for cybersecurity leader.
Affectiva Amplifies Its Voice in AI Ethics With PR Campaign
PR campaign garners top-tier media coverage and positions company as a trusted expert in AI ethics.
Speak Up: Bringing More Women’s Voices to Tech Conferences
Data-driven PR campaign earns IT company top-tier media while shedding light on gender disparity in industry.
“Universal Monsters Presents: Bride of Frankenstein holoride” PR Campaign
Collaborative media relations secures 148 feature placements for automotive tech startup.