Public Relations

Reach key target audiences, earn credible recognition and amplify your brand’s voice through our B2B public relations expertise.

“I’m so impressed by Walker Sands’ media expertise and how quickly they understood our company’s technology and unique selling proposition. We had a high-stakes new product announcement with a key partner, and the team walked us through the process, components and key players to make it successful. The results of the campaign not only met our expectations but exceeded them.”
Andrei Faji, Marketing and Brand Experience Director, WayBlazer

At Walker Sands, we partner with our clients to achieve their specific public relations goals. From full-fledged strategy to fine-tuning messaging frameworks, we leverage in-depth B2B tech knowledge to power quantifiable results for your business. We work alongside you to create sustainable, long-term programs that drive awareness, increase credibility and enhance reputation.

Creating Strategic B2B Public Relations Plans

We’re focused on real results — not vanity metrics. With our approach to B2B public relations, we guarantee inclusion in top-tier business and consumer outlets, strategic trade media coverage and downloads of your data-driven content assets. Our honest and transparent relationship with clients allows our team to secure strong media results, including:

Credible brand recognition among target audiences
Larger share of voice (SOV) among competitors in media
Greater traction for company news and announcements

Our Public Relations Services

Our media relations and subject-matter experts partner with you to craft a B2B public relations plan that translates into valuable business results. Whether you’re looking for increased brand recognition, sales leads or industry thought leadership, we’ll identify an approach that meets your goals. Our B2B PR tactics include:

Honing Our B2B Public Relations Processes

We approach public relations thoughtfully and strategically, with media plans backed by in-depth industry knowledge. We’ve honed our processes to deliver results in line with your business goals. A high-level view of our media relations and product-launch services includes three steps:

Discovery and knowledge gathering
News and messaging synthesis
Timely media outreach

For larger campaigns and data-driven public relations, we follow a separate process designed to match you with the strongest campaign possible. This process includes:

Creative ideation
Campaign creation/design
Campaign activation and promotion

At Walker Sands, we believe in your brand — and we know how to spread the word. Get in touch with our B2B public relations experts to learn how we can help realize your brand recognition, marketing and media relations goals.