We develop PR strategies with your business outcomes in mind, whether you’re looking to position your brand in the market, establish a new category or strengthen your industry leadership.
Bolster your brand’s reputation with relationships-driven PR
Media shapes your target audience’s perception of your B2B brand. Validation through earned media not only boosts awareness and credibility with customers — it can be the deciding factor between you and a competitor in a prospect’s mind. But winning earned media coverage takes more than just the occasional press release. You need to develop timely, newsworthy narratives and build and maintain relationships with reporters and influencers in relevant publications and outlets.
That’s why you need a B2B PR agency that has strong relationships with reporters and influencers at the publications and outlets your audiences are reading, watching and listening to, and the storytelling skills to shape narratives that grab their attention. Walker Sands’ deep bench of media relations experts draws on extensive B2B industry experience to position you at the forefront of industry conversations, raising awareness and establishing your credibility in the eyes of your audience.
Our public relations services
Our strategists and media experts craft a bespoke PR approach to drive your business objectives.
Elevate brand awareness and influence with outcomes-driven B2B PR
Drive brand visibility and increase your share of voice to reach customers and partners, ensuring your brand is top of mind in their buying decisions.
“We have had 5 PR firms for Eden, and I can say Walker Sands has been the best to work with. The velocity of coverage has been great, and the team has been able to tap into trends in the space that other agencies couldn’t even identify before the moment was gone. I can’t say enough about the quality of work I’ve seen.”Joe Du Bey
Public Relations FAQs
What are the key ingredients for a successful B2B PR campaign?
A successful B2B PR campaign hinges on several critical elements, including a deep understanding of the business’ industry, strong media relations, targeted outreach and rigorous performance measurement. Additionally, proprietary data can enhance a B2B PR campaign because it provides exclusive insights that establish credibility in the organization’s industry. When working with an agency partner, it’s also important for the agency to have easy access to the organization’s thought leaders so they can maintain relevant perspectives on emerging trends.
What is a B2B PR agency?
A B2B PR agency is a professional firm that provides public relations services to organizations that sell products or services to other businesses, rather than to individual consumers. The core objective of a B2B PR agency is to help its clients build and maintain positive relationships with other business decision-makers, industry partners and the media, with the ultimate goal of enhancing the client’s reputation and driving business growth in their respective industry.