Retail Technology PR & Marketing

The retail landscape is changing rapidly. Amazon has heightened consumer expectations for seamless fulfillment, and emerging technology like artificial intelligence (AI) and voice-controlled devices continue to transform the way shoppers purchase products online. As a result, manufacturers, brands and retailers have been forced to transform not just their e-commerce capabilities, but also their back-end systems and supply chain processes.

As the true drivers of innovation and change in the industry, retail technology companies have an opportunity to craft a new narrative that addresses the complexities and nuances of the industry that extend far beyond front-end retail experiences.

When you partner with Walker Sands for retail technology marketing and PR, you gain the industry experience, media relationships and digital expertise it takes to hone this messaging and succeed in the current omni-channel environment.

We specialize in a wide range of commerce solutions for retailers, marketers, brands and manufacturers, including:

• Digital Commerce: Hosted and cloud-based B2C and B2B e-commerce, marketplace management, personalization, mobile commerce and apps, social commerce, voice commerce, artificial intelligence
• In-Store Technology: Retail apps, beacons and NFC, mobile payments, point-of-sale (POS) systems, predictive analytics
• Product Content: Product information management (PIM), master data management (MDM), product data, digital asset management, content syndication and publishing
• Supply Chain and Logistics: Fulfillment, shipping, delivery, warehousing, returns management, distribution, inventory management, pricing optimization, product assortment, order management

Walker Sands crafts stories that connect with your most important audiences. We execute goal-oriented marketing strategies that increase brand awareness, build credibility and generate leads for your retail technology business.