B2B Retail Technology Marketing

The retail landscape is changing rapidly. Companies like Amazon are heightening consumer expectations for seamless fulfillment, and emerging technology like artificial intelligence (AI) and voice-controlled devices continue to transform the way shoppers purchase products online. As a result, manufacturers, brands and retailers have been forced to transform not just their e-commerce capabilities, but also their back-end systems and supply chain processes.

As the true drivers of innovation and change in the industry, retail technology companies have an opportunity to craft a new narrative that addresses the complexities and nuances of the industry that extend far beyond front-end retail experiences.

PR for retail technology companies

When you partner with Walker Sands for retail technology PR, you gain the industry experience and media relationships it takes to stand out as a leader in a crowded media environment. We specialize in a wide range of commerce solutions for retailers, marketers, brands and manufacturers, including: 

• Digital commerce
• In-store technology
• Product content
• Supply chain and logistics

Walker Sands crafts customized PR campaigns designed to connect with your most important audiences, increase brand awareness, build credibility and generate leads for your retail technology business.

Creative solutions for retail technology brands

Our writers, designers and videographers are well-versed in developing written and visual assets designed to generate more web traffic and brand awareness for retail technology businesses. Honing in on your company’s unique differentiators, we use creative marketing strategies to solve challenges that spark growth for your business. 

Our creative solutions are never templated or one-size-fits-all. We listen to your priorities, carefully assembling the right team to address and overcome your challenges. Whether its content marketing or motion graphics, our creative team is skilled in delivering solutions to help bring your brand to life, including: 

• Content marketing
• Brand expression
• Web projects
• Creative campaigns
• Social media 
• Video
• Motion design
• Photography

Together, we tackle projects that deliver the results your brand needs. 

Digital marketing to drive demand for retail technology

Walker Sands crafts digital marketing strategies designed to engage audiences across a variety of channels and platforms. From LinkedIn ads to email marketing campaigns, our demand generation and digital marketing teams generate inbound and outbound strategies to drive lead volume and search rankings. These strategies include: 

• Paid digital marketing 
• Search engine optimization
• Conversion rate optimization
• Marketing automation
• Account based marketing
• Analytics
• Digital transformation

Walker Sands optimizes your demand generation strategy to drive measurable, lead-generating results for your retail technology company.