Branding

Our discovery and audit process sets the stage for brand strategy and expression. Using a blend of quantitative and qualitative research, we identify your brand challenges, strengths and opportunities. We apply these learnings to develop potential strategic directions that will elevate your brand and support your business objectives.

Additional Brand Discovery and Audit Offerings

• Competitive Analysis: To identify an ownable position for your brand, we audit your primary competitors to determine their key differentiators and how they present themselves to prospective customers. From that analysis, we craft a strategy for your brand to capitalize on gaps in the market.

A solid brand foundation drives consistency in your marketing. Whether you need new positioning to account for changes in the market, brand values to attract and retain talent, or a mission and vision statement to guide your organization forward — our brand strategy offering scales to meet your needs.

Additional Brand Strategy Offerings

• Brand and Product Architecture: A sensibly structured brand and product architecture ensures prospective customers can quickly understand the full extent of your offering. Through a comprehensive auditing process, our team evaluates your current offerings as well as potential future offerings, mapping them in a flexible, intuitive construct that will support your continued growth.
• Messaging Frameworks: Adhering to messaging frameworks ensures your marketing messages balance ownable themes, audience-focused outcomes and substantive reasons to believe. Our team collaborates with you to understand your brand strengths, and then builds messaging that cuts through the noise.
• Audience Personas: To create marketing messages that resonate with your prospective customers, you first need to fully understand what drives them. Our audience personas process digs into the challenges, purchasing criteria and priority initiatives of your customers to surface the insights needed to create powerful and persuasive communications.
• Brand Tracking: Evaluating the effectiveness of your brand requires an understanding of key metrics like awareness and perception. Our custom quantitative brand studies provide insight into the current state of your brand and enable you to track whether your marketing messages are resonating and building equity among target audiences.

We pride ourselves on building brands that not only look and sound great, but also deliver stellar results. During brand expression, our team creates ownable visual and verbal identity systems that are anchored in sound strategy.

Additional Brand Expression Offerings

• Brand and Product Naming: A strong brand name is vital to creating a strong brand reputation. Whether you’ve outgrown your existing name or are rolling out a new offering, we will concept and test a variety of new names that will build trust with your key audiences, and remain relevant as your company evolves.
• Brand Identity System: Bring your brand strategy to life through an ownable verbal and visual identity. From a custom logo design and graphics toolkit to voice and tone modulation, your brand is sure to stand out from the competition.
• Brand Guidelines: You need to understand how to activate your brand across different channels to maintain the quality and integrity of your brand’s image. A comprehensive brand guidelines document ensures consistent and thoughtful execution — whether you’re writing a blog post or developing a brand campaign.
• Validation Research: The best way to determine whether your new brand or new product will resonate with your customers is to hear straight from them. Our team conducts interviews with your customers or sources interviews that align with your target audience to get the insights you need to innovate with confidence.
• Brand Rollout: An effective and purposeful brand rollout is a critical but often overlooked step in the branding process. To get your team up to speed and avoid confusion among your customers, our team develops detailed plans and communication strategies that build momentum and generate excitement for your new brand.

Our branding services don’t end with the delivery of your brand guidelines. Because every element of your brand is designed with the future in mind, we’ll help you maximize ROI by developing an integrated marketing strategy. From near-term activation needs like your sales collateral, to long-term activation needs like your website — our end-to-end branding services provide your team with the resources and expertise needed to successfully tell your brand story across every relevant channel.