Walker Sands has perfected data-driven public relations and marketing.
Our campaigns start with the goal in mind, whether that’s building credibility for a specific point of view or using data points to round out an argument. We handle data collection or analysis of proprietary or third-party data. We then package it in a way that’s powerful and visually compelling.
And as nice as a big media placement is, we know the story isn’t the end goal. We engineer our data campaigns to drive traffic to your website so prospective customers or clients download a white paper, sign up for a webinar or otherwise results in a qualified lead, purchase or other action.
Walker Sands can handle each step of the process:
- Constructing a captivating survey or data study geared toward a particular audience
- Analyzing results to determine the most newsworthy elements
- Designing compelling visuals, such as infographics, videos or white papers, that highlight key findings
- Developing a story angle to accompany the hard numbers
- Reaching out to influential media and bloggers to secure coverage