IT Services PR & Marketing

For IT services firms, the road to success starts with capturing the attention of IT decision makers and executives – people who don’t have time for generic messaging or subpar content.

Savvy brands and marketers understand that IT is no longer a cost center. To capture market share, IT services firms need to prove their ability to transform enterprise IT into a revenue driver that contributes to topline business improvement.

At Walker Sands, we know what your IT services firm is up against. But more importantly, we understand the challenges today’s IT decision-makers face – and we’re experts at crafting and amplifying messages that resonate with the people who matter to your business.

We navigate the full spectrum of earned, owned and paid media channels to position IT services firms as enablers of revenue improvement.

Our marketing and PR expertise extends across a range of IT services categories, including:

• IT Consulting
• IT Infrastructure
• Cybersecurity
• Cloud & Hybrid IT Services
• Mainframe, Server & Data Center Management
• Business Intelligence (BI) & Data Analytics
• Customer Relationship Management (CRM)
• Content Management & Contract Lifecycle Management (CLM)
• Service Management (ITSM)
• Business Process Management (BPM)
• Human Capital Management (HCM)
• Risk Management & Disaster Recovery
• Unified Communications, Conferencing, Collaboration

Effective PR and marketing strategies start with industry knowledge and an appreciation for the needs of key players. Walker Sands not only understands how the IT stack is structured, but we know the issues important to IT decision-makers because we have a deep knowledge base in B2B tech PR and marketing.

Walker Sands IT Services Client Experience

Walker Sands is a trusted partner to some of the world’s fastest growing IT services firms. Our unique integrated approach combines extensive industry knowledge with an unparalleled portfolio of influential media relationships and digital capabilities that amplify your organization’s key messages across multiple channels.

Our capabilities for IT services clients include:

• Media and Influencer Relations
• Content Development & Distribution
• Industry-Specific Research Reports
• Thought Leadership Campaigns
• Strategic Brand Messaging
• Integrated Digital Marketing Campaigns
• Crisis communications

Your company’s future hinges on your ability to connect with the right people at the right time. Our IT services team today can give your business an edge with key influencers and decision makers.