B2B IT Services Marketing

For IT services firms, the road to success starts with capturing the attention of IT decision makers and executives — people who don’t have time for generic messaging or subpar content.
Savvy brands and marketers understand that IT is no longer a cost center. To capture market share, IT services firms need to prove their ability to transform enterprise IT into a revenue driver that contributes to topline business improvement.

At Walker Sands, we know what your IT services firm is up against. But more importantly, we understand the challenges today’s IT decision-makers face — and we’re experts at crafting and amplifying messages that resonate with the people who matter to your business.

PR strategies for IT services providers

We navigate the full spectrum of earned, owned and paid media channels to position IT services firms as enablers of revenue improvement. Our marketing and PR expertise extends across a range of IT services categories, including:

• IT consulting
• IT infrastructure
• Cybersecurity
• Cloud & hybrid IT services
• Mainframe, server & data center management
• Business intelligence (BI) & Data analytics
• Customer relationship management (CRM)
• Content management & contract lifecycle management (CLM)
• Service management (ITSM)
• Business process management (BPM)
• Human capital management (HCM)
• Risk management & disaster recovery
• Unified communications, conferencing, collaboration

Effective PR strategies start with industry knowledge and an appreciation for the needs of key players. Walker Sands not only understands how the IT stack is structured, but we know the issues important to IT decision-makers because we have a deep knowledge base in B2B tech PR. We leverage a wide variety of tactics, including:

• Media relations
• Data-driven PR
• Product launches
• Awards, events & speaking opportunities

We build customized PR and marketing programs for IT services providers, addressing the specific needs of your audience to keep them engaged.

Creative marketing for IT services

Whether we’re delivering integrated campaigns or a completely reimagined website, our creative capabilities speak for themselves. Our writers, designers, social strategists and video pros develop assets through an iterative, collaborative creative process to get your brand the industry recognition it deserves. We tackle a variety of creative projects, including:

• Brand expression
• Creative campaigns
• Web projects
• Content marketing
• Social media
• Video
• Motion design
• Photography

The creative team at Walker Sands is dedicated to solving your most prevalent business problems through creative work, leveraging a careful mix of written and visual work to engage key audiences.

Digital marketing strategies for your IT services firm

Walker Sands knows the IT services industry is crowded with competitive players. Our demand generation team is made up of expert marketers who craft digital strategies to help you break through the noise. These strategies include:

• Highly targeted search engine optimization (SEO) to build foundational strength
• Comprehensive paid digital marketing that uses keyword strategies, audience segmentation, ad creation and more to reach users
• Marketing automation to identify key audiences and nurture qualified leads

Your company’s future hinges on your ability to connect with the right people at the right time. Walker Sands can give your business an edge with key influencers and decision makers.