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Walker Sands logo
  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
    • Growth
    • Reputation
    • Engagement
  • Work
    • Explore Our Case Studies:
    • By Outcome
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  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEO + GEOOptimized website visibility
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingSolidify your reputation as a manufacturing innovator in the shift to Industry 4.0.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
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    • Open Positions
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  • Contact
  • Approach
  • Work
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  • Contact Us
  • About
  • Awards + Press
  • Our Team
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  • Blog
    Isabel Hoffman headshot

    Part 1: How to Steal the Spotlight in HR Tech Media

    Isabel Hoffman
    February 14, 2024
    Read more: Part 1: How to Steal the Spotlight in HR Tech Media
  • Blog
    Sydney Kelly headshot

    AI Takes Center Stage in Education: Key Takeaways From EDUCAUSE 2023 

    Sydney Kelly
    February 5, 2024
    Read more: AI Takes Center Stage in Education: Key Takeaways From EDUCAUSE 2023 
  • Blog
    Natalie Bennett headshot

    5 Tips for Writing Cybersecurity Content for a Broader B2B Audience

    Natalie Bennett
    December 12, 2023
    Read more: 5 Tips for Writing Cybersecurity Content for a Broader B2B Audience
  • Blog
    Hunter Stuart headshot

    Media Insights: Interview With Kyle Alspach, Senior Editor at CRN Focused On Cybersecurity

    Hunter Stuart
    December 12, 2023
    Read more: Media Insights: Interview With Kyle Alspach, Senior Editor at CRN Focused On Cybersecurity
  • Blog
    Mike Santoro headshot

    Walker Sands Appoints Andrew Cross and Dave Parro to Co-CEO Roles

    Mike Santoro
    December 4, 2023
    Read more: Walker Sands Appoints Andrew Cross and Dave Parro to Co-CEO Roles
  • Blog
    Deven O'Gryzek headshot

    GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

    Deven O’Gryzek
    December 1, 2023
    Read more: GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers
  • Blog
    Westin Miller headshot

    3 Signs You’re Ready To Invest in Market Research

    Westin Miller
    November 28, 2023
    Read more: 3 Signs You’re Ready To Invest in Market Research
  • Blog
    Dave Parro headshot

    Getting To Know Kate Nettenstrom, Our New Head of Client Services

    Dave Parro
    November 20, 2023
    Read more: Getting To Know Kate Nettenstrom, Our New Head of Client Services
  • Blog
    Hunter Stuart headshot

    Reporters Discuss the State of Journalism With Walker Sands in New York

    Hunter Stuart
    October 26, 2023
    Read more: Reporters Discuss the State of Journalism With Walker Sands in New York
  • Blog
    Alana MacLeod headshot

    Media Insights: Interview With Lindsey Wilkinson, Reporter at CIO Dive

    Alana MacLeod
    October 25, 2023
    Read more: Media Insights: Interview With Lindsey Wilkinson, Reporter at CIO Dive
  • Blog
    Katie Butler headshot

    From RSA to Black Hat and DEF CON: Navigating the Top Cybersecurity Conferences of 2023

    Katie Butler
    October 23, 2023
    Read more: From RSA to Black Hat and DEF CON: Navigating the Top Cybersecurity Conferences of 2023
  • Blog
    Jon Quigg headshot

    How To Use Motion Design Effectively in B2B Marketing

    Jon Quigg
    October 19, 2023
    Read more: How To Use Motion Design Effectively in B2B Marketing
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