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  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
    • Growth
    • Reputation
    • Engagement
  • Work
    • Explore Our Case Studies:
    • By Outcome
    • By Capability
    • By Industry
  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEOOptimized website visibility
      • GEOCapture buyer intent in GenAI
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingDrive greater marketing success in complex, modern manufacturing buying journeys.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
    • B2B AI Search VisibilityView the benchmark and GEO guide
    • Blog
    • Guides
    • Marketing Tools
    • Research
  • Careers
    • Open Positions
    • Culture
    • Internships
  • Contact
  • Approach
  • Work
  • Capabilities
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  • Resources
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  • Contact Us
  • About
  • Awards + Press
  • Our Team
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  • Blog
    Kristen Danckert headshot

    The Best B2B Marketing Channels and How to Use Them

    Kristen Danckert
    August 4, 2025
    Read more: The Best B2B Marketing Channels and How to Use Them
  • Blog
    John Fairley

    How Cybersecurity Brands Can Optimize Content for Generative AI Platforms

    John Fairley
    July 31, 2025
    Read more: How Cybersecurity Brands Can Optimize Content for Generative AI Platforms
  • Blog
    John Fairley

    Measure PR Impact in the AI Era with the AI Domain Impact Index

    John Fairley
    July 29, 2025
    Read more: Measure PR Impact in the AI Era with the AI Domain Impact Index
  • Blog
    Chelsey Omoerah updated headshot

    Media Insights: Investor Ilona Limonta‑Volkova on Building a Community Through Newsletter Writing

    Chelsey Omoerah
    July 28, 2025
    Read more: Media Insights: Investor Ilona Limonta‑Volkova on Building a Community Through Newsletter Writing
  • Blog
    Payal Pathak headshot

    How Social Media Shapes AI Search and Brand Visibility

    Payal Pathak
    July 23, 2025
    Read more: How Social Media Shapes AI Search and Brand Visibility
  • Blog
    Allison Zullo Headshot

    Elevating HR Tech Companies: Driving Brand Awareness for Confirm Through Strategic PR

    Allison Zullo
    July 15, 2025
    Read more: Elevating HR Tech Companies: Driving Brand Awareness for Confirm Through Strategic PR
  • Blog
    Annie Gudorf headshot

    In-House vs. Agency: How to Make the Right Choice for Your Marketing Org

    Annie Gudorf
    June 26, 2025
    Read more: In-House vs. Agency: How to Make the Right Choice for Your Marketing Org
  • Blog
    Annie Gudorf headshot

    Inside the 2025 Non-Traditional Media Survey: How B2B Leaders Are Navigating the Next Era of Earned Media

    Annie Gudorf
    June 23, 2025
    Read more: Inside the 2025 Non-Traditional Media Survey: How B2B Leaders Are Navigating the Next Era of Earned Media
  • Blog
    Erin Spanski headshot

    Building an IPO Marketing Strategy: A Guide to Success

    Erin Spanski
    June 13, 2025
    Read more: Building an IPO Marketing Strategy: A Guide to Success
  • Blog
    Kyle Davis Headshot

    Rebranding after an Acquisition, Part 3: Creative Strategy

    Kyle Kane
    May 30, 2025
    Read more: Rebranding after an Acquisition, Part 3: Creative Strategy
  • Blog
    Rachel Lacy headshot

    Rebranding After an Acquisition, Part 2: The Rollout

    Rachel Lacy
    May 27, 2025
    Read more: Rebranding After an Acquisition, Part 2: The Rollout
  • Blog
    Alexa Jackson Headshot

    Rebranding After an Acquisition, Part 1: Brand Architecture

    Alexa Krause
    May 22, 2025
    Read more: Rebranding After an Acquisition, Part 1: Brand Architecture
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