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  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
    • Growth
    • Reputation
    • Engagement
  • Work
    • Explore Our Case Studies:
    • By Outcome
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  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEO + GEOOptimized website visibility
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingSolidify your reputation as a manufacturing innovator in the shift to Industry 4.0.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
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  • Approach
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  • About
  • Awards + Press
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  • Blog
    Allison Zullo Headshot

    HR Tech 2024: AI and Skills Take Center Stage

    Allison Zullo
    November 7, 2024
    Read more: HR Tech 2024: AI and Skills Take Center Stage
  • Blog
    Katie Butler headshot

    Cybersecurity Awareness Month 2024: Must-Know Trends for The Cybersecurity Media Landscape

    Katie Butler
    October 29, 2024
    Read more: Cybersecurity Awareness Month 2024: Must-Know Trends for The Cybersecurity Media Landscape
  • Blog
    Hunter Stuart headshot

    Media Panel Insights: 5 Key Takeaways for Better Pitching in a Changing Media Landscape

    Hunter Stuart
    October 23, 2024
    Read more: Media Panel Insights: 5 Key Takeaways for Better Pitching in a Changing Media Landscape
  • Blog
    Kiley Ribordy headshot

    Money 20/20: 4 Sessions We’re Looking Forward To

    Kiley Ribordy
    October 16, 2024
    Read more: Money 20/20: 4 Sessions We’re Looking Forward To
  • Blog
    Tim Morral headshot

    Introducing The Future of B2B Content: Navigating the AI Era

    Tim Morral
    October 9, 2024
    Read more: Introducing The Future of B2B Content: Navigating the AI Era
  • Blog
    Tim Morral headshot

    A B2B Blog Post About B2B Blogs: 7 Questions Marketers Struggle to Answer

    Tim Morral
    October 9, 2024
    Read more: A B2B Blog Post About B2B Blogs: 7 Questions Marketers Struggle to Answer
  • Blog
    Allison Zullo Headshot

    4 Sessions We’re Looking Forward to at HR Technology Conference 2024

    Allison Zullo
    September 3, 2024
    Read more: 4 Sessions We’re Looking Forward to at HR Technology Conference 2024
  • Blog
    Marci Tsiribas Headshot

    National Intern Day Spotlight: Career Tips from Walker Sands’ Former Interns

    Marci Vergados
    August 27, 2024
    Read more: National Intern Day Spotlight: Career Tips from Walker Sands’ Former Interns
  • Blog
    Payal Pathak headshot

    Marketing During the 2024 Election Season: A Guide for B2B Brands

    Payal Pathak
    August 21, 2024
    Read more: Marketing During the 2024 Election Season: A Guide for B2B Brands
  • Blog
    Payal Pathak headshot

    Getting to Know Hunter Stuart: Vice President, Media Relations

    Payal Pathak
    August 9, 2024
    Read more: Getting to Know Hunter Stuart: Vice President, Media Relations
  • Blog
    Kellie Sink headshot

    How Outcome-based Marketing Strategies Can Help HR Tech Companies Stand Out

    Kellie Sink
    August 6, 2024
    Read more: How Outcome-based Marketing Strategies Can Help HR Tech Companies Stand Out
  • Blog
    Hunter Stuart headshot

    Media Insights: Expert Advice from Reporters at The Information, HuffPost and Business Insider

    Hunter Stuart
    July 9, 2024
    Read more: Media Insights: Expert Advice from Reporters at The Information, HuffPost and Business Insider
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