AI is reshaping discovery faster than most brands realize.

How visible is your brand in AI-generated search?

Generative AI is already influencing nearly half of B2B search results pages where enterprise B2B brands rank, yet most have little visibility into whether their brand — or their competitors — are shaping those responses. This growing disconnect could be the difference between being included in early buyer consideration and being overlooked entirely.

Key findings

The B2B AI Search Visibility Benchmark report provides the first large-scale benchmark of how enterprise B2B brands perform in AI-generated search.

Download the report

3.0%

of relevant AI Overviews include the median enterprise B2B brand.

4.6%

of enterprise brands aren’t cited in AI Overviews at all.

B2B industry sectors benchmarked in the report.

About the research

The Visibility Benchmark establishes a market-wide baseline for B2B AI search visibility. It analyzes more than 45M relevant keywords across 828 enterprise B2B companies spanning 14 industries. The benchmark evaluates four core dimensions:

Keyword Coverage

The number of keywords where a company ranks in Google

Keywords With AI Overviews

The number of ranking keywords that trigger AI-generated answers

AI Overview Incidence

The percentage of ranking keywords that display AI-generated responses

Citation Inclusion Rate

How often a company’s domain is cited within those AI-generated answers

Industries explored:

Cybersecurity
Fintech
Madtech
AI + Machine Learning
Retail Tech

Enterprise Software
Healthcare
Industrial Manufacturing
Media + Telecommunications
HR Tech

IT Services
Insurance + Insurtech
Distribution + Logistics
Professional Services

Improve your AI search visibility

Want to strengthen citation performance and shape how your brand appears in AI-driven search? Download our Guide to Generative Engine Optimizations (GEO) — a practical playbook for building a strong B2B GEO strategy that increases your brand’s presence in generative search.

Download the guide