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  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
    • Growth
    • Reputation
    • Engagement
  • Work
    • Explore Our Case Studies:
    • By Outcome
    • By Capability
    • By Industry
  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEO + GEOOptimized website visibility
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingSolidify your reputation as a manufacturing innovator in the shift to Industry 4.0.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
    • Blog
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    • Marketing Tools
    • Research
  • Careers
    • Open Positions
    • Culture
    • Internships
  • Contact
  • Approach
  • Work
  • Capabilities
  • Industries
  • Resources
  • Careers
  • Contact Us
  • About
  • Awards + Press
  • Our Team
  • Locations
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  • Blog

    3 Core Areas to Focus on in Your Cybersecurity Demand Generation Strategy

    Anastasia Warren
    June 27, 2024
    Read more: 3 Core Areas to Focus on in Your Cybersecurity Demand Generation Strategy
  • Blog
    Annie Gudorf headshot

    Getting to Know Hailey Driscoll: VP, PR and Managing Director, Boston

    Annie Gudorf
    June 5, 2024
    Read more: Getting to Know Hailey Driscoll: VP, PR and Managing Director, Boston
  • Blog
    Bobby Chilver

    Using Upcoming Cloud & IT Conferences to Fuel Your PR & Demand Gen Goals

    Bobby Chilver
    May 20, 2024
    Read more: Using Upcoming Cloud & IT Conferences to Fuel Your PR & Demand Gen Goals
  • Blog
    Kiley Ribordy headshot

    Navigating the Fintech Media Landscape: Top Trends You Can’t Afford to Miss

    Kiley Ribordy
    May 16, 2024
    Read more: Navigating the Fintech Media Landscape: Top Trends You Can’t Afford to Miss
  • Blog
    Hunter Stuart headshot

    Media Insights: Interview With Christopher Zara, News Editor at Fast Company

    Hunter Stuart
    May 15, 2024
    Read more: Media Insights: Interview With Christopher Zara, News Editor at Fast Company
  • Blog
    Andrew Cross headshot

    Getting To Know Annie Gudorf: EVP, PR and Managing Director, Seattle

    Andrew Cross
    May 8, 2024
    Read more: Getting To Know Annie Gudorf: EVP, PR and Managing Director, Seattle
  • Blog
    Hunter Stuart headshot

    Building Bridges Between PR and Reporters: Insights From Our Media Panel

    Hunter Stuart
    April 10, 2024
    Read more: Building Bridges Between PR and Reporters: Insights From Our Media Panel
  • Blog
    Isabel Hoffman headshot

    Part 2: How to Steal the Spotlight in HR Tech Media

    Isabel Hoffman
    March 21, 2024
    Read more: Part 2: How to Steal the Spotlight in HR Tech Media
  • Blog
    Andrew Cross headshot

    Getting to Know Derek Edmond, Our Senior Vice President of Demand Generation

    Andrew Cross
    March 13, 2024
    Read more: Getting to Know Derek Edmond, Our Senior Vice President of Demand Generation
  • Blog
    Ann Hagner Headshot

    4 Questions Every Marketer Should Ask Themselves

    Ann Hagner
    February 21, 2024
    Read more: 4 Questions Every Marketer Should Ask Themselves
  • Blog
    Ann Hagner Headshot

    Why Invest in Marketing in the First Place? 4 Common Business Outcomes

    Ann Hagner
    February 21, 2024
    Read more: Why Invest in Marketing in the First Place? 4 Common Business Outcomes
  • Blog
    Dave Parro headshot

    Introducing Outcome-based Marketing: A Paradigm Shift for B2B Success

    Dave Parro
    February 21, 2024
    Read more: Introducing Outcome-based Marketing: A Paradigm Shift for B2B Success
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