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Walker Sands logo
  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
    • Growth
    • Reputation
    • Engagement
  • Work
    • Explore Our Case Studies:
    • By Outcome
    • By Capability
    • By Industry
  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEOOptimized website visibility
      • GEOCapture buyer intent in GenAI
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingDrive greater marketing success in complex, modern manufacturing buying journeys.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
    • B2B AI Search VisibilityView the benchmark and GEO guide
    • Blog
    • Guides
    • Marketing Tools
    • Research
  • Careers
    • Open Positions
    • Culture
    • Internships
  • Contact
  • Approach
  • Work
  • Capabilities
  • Industries
  • Resources
  • Careers
  • Contact Us
  • About
  • Awards + Press
  • Our Team
  • Locations
  • LinkedIn
  • Twitter
  • Instagram
  • Blog
    Kristen Danckert headshot

    6 Tips for Effective B2B Media Planning

    Kristen Danckert
    September 4, 2025
    Read more: 6 Tips for Effective B2B Media Planning
  • Blog
    John Fairley

    Webinar Recap: Winning B2B Visibility In The AI Era

    John Fairley
    August 27, 2025
    Read more: Webinar Recap: Winning B2B Visibility In The AI Era
  • Blog
    Kiley Ribordy updated headshot

    Shaping the Future of PR: A Conversation With Stella Waddington, PRSA Chicago Young Professional of the Year

    Kiley Ribordy
    August 27, 2025
    Read more: Shaping the Future of PR: A Conversation With Stella Waddington, PRSA Chicago Young Professional of the Year
  • Blog
    Andrew Cross updated headshot

    The Case for LinkedIn as an Essential Platform in B2B Marketing

    Andrew Cross
    August 14, 2025
    Read more: The Case for LinkedIn as an Essential Platform in B2B Marketing
  • Blog
    Kristen Danckert headshot

    Getting Started With ABM for Financial Services

    Kristen Danckert
    August 12, 2025
    Read more: Getting Started With ABM for Financial Services
  • Blog
    Katie Butler updated headshot

    Turning Strategic Communications Into Measurable Business Results

    Katie Grant
    August 11, 2025
    Read more: Turning Strategic Communications Into Measurable Business Results
  • Blog
    Megan Bowman headshot

    Account-Based Marketing vs Lead Generation: What’s the Difference?

    Megan Bowman
    August 8, 2025
    Read more: Account-Based Marketing vs Lead Generation: What’s the Difference?
  • Blog
    Kristen Danckert headshot

    8 Cybersecurity Lead Generation Strategies for 2025

    Kristen Danckert
    August 7, 2025
    Read more: 8 Cybersecurity Lead Generation Strategies for 2025
  • Blog
    Megan Bowman headshot

    Best Practices for Successful B2B Email Campaigns

    Megan Bowman
    August 7, 2025
    Read more: Best Practices for Successful B2B Email Campaigns
  • Blog
    Megan Bowman headshot

    How to Build B2B Landing Pages that Convert

    Megan Bowman
    August 4, 2025
    Read more: How to Build B2B Landing Pages that Convert
  • Blog
    Kristen Danckert headshot

    Driving Results Through B2B Brand Awareness

    Kristen Danckert
    August 4, 2025
    Read more: Driving Results Through B2B Brand Awareness
  • Blog
    Megan Bowman headshot

    The Complete Guide to Effective B2B Display Advertising

    Megan Bowman
    August 4, 2025
    Read more: The Complete Guide to Effective B2B Display Advertising
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