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Walker Sands logo
  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
    • Growth
    • Reputation
    • Engagement
  • Work
    • Explore Our Case Studies:
    • By Outcome
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  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEO + GEOOptimized website visibility
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingSolidify your reputation as a manufacturing innovator in the shift to Industry 4.0.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
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  • Contact
  • Approach
  • Work
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  • Contact Us
  • About
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  • Blog
    Allison Zullo Headshot

    Elevating HR Tech Companies: Driving Brand Awareness for Confirm Through Strategic PR

    Allison Zullo
    July 15, 2025
    Read more: Elevating HR Tech Companies: Driving Brand Awareness for Confirm Through Strategic PR
  • Blog
    Annie Gudorf headshot

    In-House vs. Agency: How to Make the Right Choice for Your Marketing Org

    Annie Gudorf
    June 26, 2025
    Read more: In-House vs. Agency: How to Make the Right Choice for Your Marketing Org
  • Blog
    Annie Gudorf headshot

    Inside the 2025 Non-Traditional Media Survey: How B2B Leaders Are Navigating the Next Era of Earned Media

    Annie Gudorf
    June 23, 2025
    Read more: Inside the 2025 Non-Traditional Media Survey: How B2B Leaders Are Navigating the Next Era of Earned Media
  • Blog
    Erin Spanski headshot

    Building an IPO Marketing Strategy: A Guide to Success

    Erin Spanski
    June 13, 2025
    Read more: Building an IPO Marketing Strategy: A Guide to Success
  • Blog
    Kyle Davis Headshot

    Rebranding after an Acquisition, Part 3: Creative Strategy

    Kyle Kane
    May 30, 2025
    Read more: Rebranding after an Acquisition, Part 3: Creative Strategy
  • Blog
    Rachel Lacy headshot

    Rebranding After an Acquisition, Part 2: The Rollout

    Rachel Lacy
    May 27, 2025
    Read more: Rebranding After an Acquisition, Part 2: The Rollout
  • Blog
    Alexa Jackson Headshot

    Rebranding After an Acquisition, Part 1: Brand Architecture

    Alexa Krause
    May 22, 2025
    Read more: Rebranding After an Acquisition, Part 1: Brand Architecture
  • Blog
    Niki Reznicek headshot UPDATED 2025

    Unlocking Growth With AI and Human Connection: Highlights From Mirren Live 2025

    Niki Reznicek
    May 13, 2025
    Read more: Unlocking Growth With AI and Human Connection: Highlights From Mirren Live 2025
  • Blog
    Kristen Danckert headshot

    How to Create Winning B2B Content Syndication Campaigns

    Kristen Danckert
    May 1, 2025
    Read more: How to Create Winning B2B Content Syndication Campaigns
  • Blog
    Erin Spanski headshot

    How to Build a Successful GTM Strategy: 7 Steps

    Erin Spanski
    April 22, 2025
    Read more: How to Build a Successful GTM Strategy: 7 Steps
  • Blog
    John Fairley

    How AI and Media Company Agreements Are Reshaping the B2B PR Landscape

    John Fairley
    April 8, 2025
    Read more: How AI and Media Company Agreements Are Reshaping the B2B PR Landscape
  • Blog
    Kellie Sink headshot

    Redefining Top-Tier Media: How AI is Disrupting Traditional PR

    Kellie Sink
    April 1, 2025
    Read more: Redefining Top-Tier Media: How AI is Disrupting Traditional PR
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