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  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
    • Growth
    • Reputation
    • Engagement
  • Work
    • Explore Our Case Studies:
    • By Outcome
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  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEO + GEOOptimized website visibility
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingSolidify your reputation as a manufacturing innovator in the shift to Industry 4.0.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
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  • Careers
    • Open Positions
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  • Contact
  • Approach
  • Work
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  • Contact Us
  • About
  • Awards + Press
  • Our Team
  • Locations
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  • Blog
    Annie Gudorf headshot

    5 Do’s and Don’ts for Navigating the Evolving COVID-19 Media Landscape

    Annie Gudorf
    April 17, 2020
    Read more: 5 Do’s and Don’ts for Navigating the Evolving COVID-19 Media Landscape
  • Blog
    Courtney Beasley headshot

    Adapting Messaging and Channels for Effective B2B Marketing: Online Event Recap

    Courtney Beasley
    April 2, 2020
    Read more: Adapting Messaging and Channels for Effective B2B Marketing: Online Event Recap
  • Blog

    What’s Next for AI and Healthcare Innovation: Musings From Atlanta

    Kelly O’Brien
    March 3, 2020
    Read more: What’s Next for AI and Healthcare Innovation: Musings From Atlanta
  • Blog
    Anne Miller headshot

    How to Ditch Vanity Metrics and Boost Your Social Media Marketing Strategy

    Anne Miller
    February 25, 2020
    Read more: How to Ditch Vanity Metrics and Boost Your Social Media Marketing Strategy
  • Blog
    Leah Cotton headshot

    To the Black Innovators, Walker Sands Thanks You

    Leah Cotton
    February 24, 2020
    Read more: To the Black Innovators, Walker Sands Thanks You
  • Blog
    Anne Miller headshot

    4 UGC Benefits for B2B Brands

    Anne Miller
    January 28, 2020
    Read more: 4 UGC Benefits for B2B Brands
  • Blog
    Walker Sands collage

    Finding the Right Content Strategy

    Elizabeth Snell
    January 22, 2020
    Read more: Finding the Right Content Strategy
  • Blog
    Walker Sands collage

    5 Tips for a Successful PR Agency RFP Process

    James Gerber
    January 21, 2020
    Read more: 5 Tips for a Successful PR Agency RFP Process
  • Blog
    Walker Sands collage

    The Importance of a Good Spokesperson

    Bill Moody
    November 25, 2019
    Read more: The Importance of a Good Spokesperson
  • Blog
    A portrait of Andrew Cross

    Why It’s Important to Have Diversity in the Workplace

    Andrew Cross
    November 12, 2019
    Read more: Why It’s Important to Have Diversity in the Workplace
  • Blog
    Courtney Beasley headshot

    Jonah Berger’s “Contagious” Catches on at Just a Book

    Courtney Beasley
    November 7, 2019
    Read more: Jonah Berger’s “Contagious” Catches on at Just a Book
  • Blog
    Elis O'Donnell headshot

    Minding Metadata for Marketing

    Elisabeth O’Donnell
    October 24, 2019
    Read more: Minding Metadata for Marketing
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