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  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
    • Growth
    • Reputation
    • Engagement
  • Work
    • Explore Our Case Studies:
    • By Outcome
    • By Capability
    • By Industry
  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEO + GEOOptimized website visibility
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingSolidify your reputation as a manufacturing innovator in the shift to Industry 4.0.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
    • Blog
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    • Research
  • Careers
    • Open Positions
    • Culture
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  • Contact
  • Approach
  • Work
  • Capabilities
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  • Careers
  • Contact Us
  • About
  • Awards + Press
  • Our Team
  • Locations
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  • Blog
    Walker Sands collage

    Important Questions to Ask Your Interviewer: PR Edition

    Judy Beecher
    June 12, 2019
    Read more: Important Questions to Ask Your Interviewer: PR Edition
  • Blog
    Walker Sands collage

    Keeping Your Healthcare Tech PR and Marketing Approach Relevant

    Elizabeth Snell
    June 6, 2019
    Read more: Keeping Your Healthcare Tech PR and Marketing Approach Relevant
  • Blog
    Walker Sands collage

    What to Do When Your Email Marketing Campaign Is a Bust

    Brooke Bartos
    May 10, 2019
    Read more: What to Do When Your Email Marketing Campaign Is a Bust
  • Blog
    Walker Sands collage

    Bringing More Women’s Voices to Tech Conferences

    Amanda Vassall
    April 22, 2019
    Read more: Bringing More Women’s Voices to Tech Conferences
  • Blog
    Walker Sands collage

    5 Ways to Turn Your B2B Website Into a Lead-Generation Machine

    Matt Brown
    April 19, 2019
    Read more: 5 Ways to Turn Your B2B Website Into a Lead-Generation Machine
  • Blog
    Traer Schon headshot

    How to Create Content People Want to Read

    Traer Schon
    April 18, 2019
    Read more: How to Create Content People Want to Read
  • Blog
    Judy Beecher headshot

    5 Ways to Land a Tech PR Job

    Judy Beecher
    April 17, 2019
    Read more: 5 Ways to Land a Tech PR Job
  • Blog
    Jeff Stehlin headshot

    How to Develop a Content Marketing Partnership That Works Long Term

    Jeff Stehlin
    April 8, 2019
    Read more: How to Develop a Content Marketing Partnership That Works Long Term
  • Blog
    Walker Sands collage

    The Future Is Short-Form: How to Attract Customers With Snack-Size Content

    Alex Jonker
    March 27, 2019
    Read more: The Future Is Short-Form: How to Attract Customers With Snack-Size Content
  • Blog
    Walker Sands collage

    How PR Agencies Play Critical Roles for Healthcare Tech Clients

    Elizabeth Snell
    March 19, 2019
    Read more: How PR Agencies Play Critical Roles for Healthcare Tech Clients
  • Blog
    Trevor Johnson headshot

    Lead Generation 101: What Is It and How to Do It Right

    Trevor Johnson
    March 11, 2019
    Read more: Lead Generation 101: What Is It and How to Do It Right
  • Blog
    Walker Sands collage

    5 Tips for Strong SEO in Healthcare Tech PR and Marketing Content

    Elizabeth Snell
    February 26, 2019
    Read more: 5 Tips for Strong SEO in Healthcare Tech PR and Marketing Content
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