Media and blogger relations are the heart of a strong public relations program. It all starts with a story.
Walker Sands will work with you to develop that narrative. Then we convey your message accurately, articulately and effectively, inserting you into the conversation where appropriate and letting you dominate it.
You shouldn’t be working with a PR firm that takes months to deliver your first placement. We have the contacts with media that matter, from The New York Times to TechCrunch. It ensures we can hit the ground running and deliver up to hundreds of impactful media placements over the course of a year.
Walker Sands helps you promote:
- Company and personnel news
- Product launches, updates and announcements
- Industry research and data-driven studies
- Thought leadership
We take pride in developing meaningful relationships with reporters and influencers. Media have come to rely on Walker Sands clients as expert sources. As news junkies, we’re always plugged in to the conversations that are taking place around your industry and your brand. What’s more, we know the publications that matter.
We train our teams to think creatively and strategically, and we provide support from the idea stage through execution and results measurement. Do you want to capitalize on timely news or a hot trend? We’ll do one better and steer the news to your front door.
At the conclusion of a campaign, the Walker Sands approach is not to rely on vanity metrics. We like the hard numbers – the ones that translate to measurable business results – Web traffic to an important landing page, number of qualified leads generated or even social engagement relative to a competitor.
The modern media environment is as complex as it is dynamic, making the integration of video content, social media, infographics and other tools a necessary component of media relations and PR as a whole. This extends to blogs, as well. In a decentralized media landscape, a timely Tumblr post or creative blog contest can have as much impact as a traditional news story. Whether it’s a photo that adds color to an article or an infographic that simplifies a complex issue, we’ll develop the creative materials reporters need that get you in the story…while your competitor gets left out.
At the end of the day, it all comes back to the story. And we tell the stories that matter, when and where they matter most.