B2B Cybersecurity Marketing

It's estimated that cybercriminal activity now siphons nearly $600 billion from the global economy each year. In response to this critical business challenge, new technologies and strategies continue to emerge in the cybersecurity industry, which itself is growing into the hundreds of billions.

But the cybersecurity industry has gotten densely crowded, making it difficult for even the most innovative companies to stand out. IT and data security companies that are determined to grow and eventually take a leadership position in the industry need an integrated marketing agency that can get them there.

As your cybersecurity marketing agency, Walker Sands helps your brand gain a competitive edge through a careful mix of creative campaigns, strong media relationships and demand generation strategies.

PR & marketing for cybersecurity companies

Our PR teams know how to engage the right media channels and secure coverage to amplify your brand story. We create insightful content and commentary to earn you visibility within important cybersecurity industry publications, including:

• Axios
• CSO
• Dark Reading
• Fortune
• SC Magazine
• The Wall Street Journal

We’ll also secure your spot on panels at some of the world’s largest conferences that tackle cybersecurity issues including information security, cyber attacks, network security and more. Walker Sands’ team of media relations experts build programs to keep audiences engaged — driving more leads and revenue opportunities.

Generating awareness for cybersecurity firms

When you partner with Walker Sands, we apply our depth of cybersecurity marketing expertise to grow a successful integrated program. Our clients cover a broad spectrum of cybersecurity solutions and services, including:

• Endpoint Security
• Website Security
• Identity and Access Management
• Cloud Security
• Data Protection
• AI Security
• Security Automation

From inception to execution, we partner with you to define goals and obstacles, deploying a targeted marketing strategy customized to meet your specific business needs. Whether we’re developing creative campaigns or data-driven PR strategies, our cybersecurity marketing results speak for themselves.

Our full suite of capabilities includes:

• Branding
• Creative
• Demand generation
• Marketing strategy
• Public relations
• Web services

Walker Sands’ full range of B2B marketing expertise means we deliver customized solutions to drive awareness, credibility and conversions — no matter your unique business needs and challenges.