Cybersecurity
Establish your business as a trusted partner for brands across the globe with cybersecurity marketing and PR.
Bolster your reputation as a leader in cybersecurity
Navigating the high-stakes cybersecurity landscape is daunting. In an industry teeming with competition, your business needs to do more than just exist — your offerings need to stand out by addressing real-world security needs. But you have to engage both technical and non-technical stakeholders to get there.
Whether you need to establish credibility with prospects by speaking on emerging trends or engage managed service providers with content that educates and informs, Walker Sands has the industry expertise to help you achieve your most important goals.
Become the go-to resource for cybersecurity needs
Transform stakeholders’ perception of cybersecurity from a cost center to a value add with an insights-led cybersecurity marketing strategy.
Position your business as an industry leader
Contribute insightful thought leadership to industry conversations, supported by a robust B2B media relations strategy. Your ability to keep a finger on the pulse of emerging cybersecurity topics earns you credibility and trust with prospects.
Engage and educate key stakeholders
You need to educate new and prospective customers to engage them. With original research on cybersecurity trends and behaviors, you can offer actionable insights that pique your audience’s interest and drive qualified leads.
Protect your reputation
As a cybersecurity company, safeguarding your reputation is essential. When facing incidents or potential risks, it’s critical to respond quickly with a cybersecurity PR crisis communications strategy to control the narrative.
Elevate your brand with best-in-class cybersecurity PR
In today’s complex and evolving tech media landscape, you need an experienced cybersecurity PR agency to stay competitive. At Walker Sands, we craft messages that resonate with both technical audiences and business decision-makers. Just as importantly, our PR teams know how to engage the right media channels and secure coverage to amplify your brand story.
Specifically, we can create insightful content and commentary to earn visibility for your brand in important cybersecurity industry publications, including:
- Axios
- CSO
- Dark Reading
- Fortune
- SC Magazine
- The Wall Street Journal
We can also secure your place on panels at some of the world’s largest conferences addressing cybersecurity issues, including information security, cyber attacks, network security, and more.
The bottom line? Walker Sands’ team of media relations experts build programs to keep cybersecurity audiences engaged — driving more leads and revenue opportunities for your brand.
See how we help cybersecurity companies grow their businesses
“From the start of our relationship, Walker Sands demonstrated a strong understanding of the industry and how to tell our story in a way that both resonates with the media and highlights our expertise.”
Lorrie Hunsaker
Director of Marketing
Insights to fuel your cybersecurity marketing strategy
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What Do Journalists Want to Know About Cybersecurity? Top Trends From RSA Conference 2023
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5 Tips for Writing Cybersecurity Content for a Broader B2B Audience
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Keep Customers Reading: How to Increase Landing Page Engagement
Explore more outcomes and solutions from Walker Sands
Get in touch to supercharge your cybersecurity business.
Vice President, PR