Integrated digital and PR strategy helps business solutions review platform secure $45 million in funding and grow by 2,000 percent.
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Kristin Johnson, Director of Communications, Sprout Social
Marketing technology is a highly competitive and complex space. With over 5,000 point solutions and suites spread across 50 different product categories, the sheer size of the industry leads to a significant amount of noise — and buyer confusion.
To stand out, brands not only need solid messaging that speaks to what end users are going through, but they also need to ensure that messaging is consistent and reflected across channels.
Walker Sands is a trusted partner to some of the world’s fastest growing martech firms because we understand how marketers make decisions about technology and tools. We offer a unique combination of capabilities to help our marketing technology clients reach and engage with decision-makers who are struggling to wade through the complicated vendor landscape.
These capabilities include:
Combined with our industry experience and extensive knowledge of the evolution of marketing technology, we have the media relationships, messaging savvy and digital marketing resources to identify and connect with the right audiences.
We provide PR services for companies across an impressive range of marketing technologies, including:
Walker Sands partners with clients to meet the full spectrum of PR needs. From garnering more earned coverage to getting you on industry conference panels, we know how to generate awareness for and differentiate your martech products and services. Our teams are well-versed industry experts, and understand the ebbs and flows of your space. We provide martech PR services including:
At Walker Sands, we play for high score — whatever your definition may be.
Walker Sands’ creative team drives results through written and visual work that captures the distinct voice of your brand. After carefully listening to your most prevalent business challenges, our writers and designers use a collaborative, iterative process to develop assets that address and overcome those obstacles.
Our creative services include:
Walker Sands knows that good creative work aims to increase brand awareness while simultaneously delivering a pipeline full of sales qualified leads and ultimately opening up new revenue streams.
Our demand generation experts create digital marketing plans that leverage both inbound and outbound strategies, getting your key messages and business differentiators in front of key audiences. From targeted email marketing campaigns to thoughtful lead nurturing, we provide thoughtfully crafted, results-oriented digital marketing techniques, including:
Reach your audience — no matter where they are.
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