B2B Martech Marketing

You need a marketing partner as competitive as the landscape.

"Walker Sands has scaled with us as priorities evolve, earning high-volume, high quality coverage in outlets like VentureBeat and Digiday. The team has designed and implemented a dual-market, dual-message strategy that elevates our marketing efforts and enhances lead generation."

Kristin Johnson, Director of Communications, Sprout Social

Marketing technology is a highly competitive and complex space. With over 5,000 point solutions and suites spread across 50 different product categories, the sheer size of the industry leads to a significant amount of noise — and buyer confusion.

To stand out, brands not only need solid messaging that speaks to what end users are going through, but they also need to ensure that messaging is consistent and reflected across channels. 

Walker Sands is a trusted partner to some of the world’s fastest growing martech firms because we understand how marketers make decisions about technology and tools. We offer a unique combination of capabilities to help our marketing technology clients reach and engage with decision-makers who are struggling to wade through the complicated vendor landscape.

These capabilities include: 

Combined with our industry experience and extensive knowledge of the evolution of marketing technology, we have the media relationships, messaging savvy and digital marketing resources to identify and connect with the right audiences.

Marketing technology PR

We provide PR services for companies across an impressive range of marketing technologies, including:  

  • Digital marketing
  • Data and analytics
  • Adtech
  • Campaign management
  • Customer experience

Walker Sands partners with clients to meet the full spectrum of PR needs. From garnering more earned coverage to getting you on industry conference panels, we know how to generate awareness for and differentiate your martech products and services. Our teams are well-versed industry experts, and understand the ebbs and flows of your space. We provide martech PR services including: 

  • Media relations
  • Data-driven PR 
  • Product launches 
  • Awards, events & speaking opportunities 

At Walker Sands, we play for high score — whatever your definition may be.

Creative and content marketing solutions for martech brands

Walker Sands’ creative team drives results through written and visual work that captures the distinct voice of your brand. After carefully listening to your most prevalent business challenges, our writers and designers use a collaborative, iterative process to develop assets that address and overcome those obstacles. 

Our creative services include: 

  • Content marketing
  • Brand expression
  • Website projects
  • Creative campaigns 
  • Social media 
  • Video
  • Motion design 
  • Photography 

Walker Sands knows that good creative work aims to increase brand awareness while simultaneously delivering a pipeline full of sales qualified leads and ultimately opening up new revenue streams.

Driving demand and awareness for your martech products and services

Our demand generation experts create digital marketing plans that leverage both inbound and outbound strategies, getting your key messages and business differentiators in front of key audiences. From targeted email marketing campaigns to thoughtful lead nurturing, we provide thoughtfully crafted, results-oriented digital marketing techniques, including:

  • Paid advertisements that target granular keywords like “marketing technology” and “martech services” 
  • Search engine optimization (SEO) to increase organic web traffic
  • Account-based marketing to deliver highly personalized messaging while nurturing prospects through the sales cycle 

Reach your audience — no matter where they are.

The thought leadership and digital ads of our martech clients are regularly featured in —

Ready to get started? Get in touch with Erin