B2B Healthcare Tech Marketing

The future of healthcare is more complex than ever before. From artificial intelligence to HIPAA-compliant chat software, technology has dramatically transformed the healthcare space. Most notably, technology has allowed healthcare to become more personal, driving new patient outcomes and greater industry efficiencies.

While more innovations are exciting for patients and the industry as a whole, it also makes for a crowded space for healthcare technology companies looking to stand out among industry competitors — and your business needs to stake a claim as one that will define the future of healthcare technology.

PR services for healthcare technology companies

Walker Sands understands the importance of crafting a compelling healthcare tech narrative. Our teams of media relations specialists create goal-oriented PR strategies tailored to meet the nuances and needs of your business.

We work with healthcare technology companies that specialize in:

• SaaS platforms
• Chat and messaging applications
• Physician support tools
• Office and administrative software

Encompassing earned, owned and paid media, our integrated PR approach educates and engages key audiences on the applications and outcomes of healthcare tech for their organizations — no matter the solutions or products you offer.

From highlighting industry-leading research to developing long-term thought leadership campaigns, Walker Sands builds and deploys customized PR programs designed to generate credibility and awareness among your valuable target audiences.

Creative and content marketing expertise for healthcare technology companies

Whether we’re creating a new brand identity, or building an upgraded, modern website, our writers, designers and strategists understand how to develop creative assets that your healthcare tech brand can use to increase web traffic and convert more leads — all while generating greater demand for your offerings. Our creative solutions are designed to bring your brand to life and resonate with your primary buyers as you cement your position as a healthcare tech industry leader.

Driving digital demand for healthcare tech solutions

Earning the attention of high-priority audiences means meeting buyers on their preferred channels. Our demand generation and digital advertising teams craft inbound marketing strategies that more awareness, interest and users to your site.

These digital strategies include:

• Promoting content that addresses niche trends, pain points and solutions
• Natural keyword integration for improved search engine performance
• Search and display advertising programs that focus on high-volume, intent-based keywords like “healthcare solutions” and “technology for healthcare companies”

Our teams have the technology, analytics and B2B marketing experience to drive demand and awareness for your brand’s healthcare tech offerings. Let’s get in touch, and start laying the groundwork for your marketing strategy.