a person holds a phone displaying an axios article about mPulse

Position, Reputation

PR Positions Healthcare Innovator mPulse Mobile for Continued Growth

Strategic media relations program puts digital health company on the map.

Industry

Outcomes

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Capabilities


Overview

With the recent rise in healthcare innovation, there are plenty of opportunities to capture audience attention in the media — and plenty of noise. As a leader in conversational AI and digital engagement solutions for the healthcare industry, mPulse Mobile knew that their upcoming acquisition announcement had the potential to propel the brand into a strong market position with the right media support. They approached Walker Sands to help amplify the news and boost overall brand awareness.

Following the successful amplification of mPulse’s first M&A announcement, our team built momentum through several subsequent key company announcements, while also building awareness through strategic media outreach and thought leadership. Over the course of two years, Walker Sands became a trusted media partner for mPulse Mobile and helped position them as a market leader with strong growth potential.


media placements

top-tier placements

with backlinks to mpulsemobile.com

The Challenge

With an upcoming acquisition on the horizon, mPulse knew there was an opportunity to use the announcement to boost their visibility in the market. At the same time, they were also looking to increase their overall brand awareness with high-priority audiences, particularly in the health plan leadership, technology and business/investor sectors. The goal was to position the company for future growth and investment. But they needed a strategic media partner that could help amplify key company announcements while also establishing the company as a rapidly growing leader with a uniquely innovative digital engagement solution for the healthcare industry.

The Solution

The Walker Sands team took full advantage of mPulse’s major company milestones to secure media coverage and position the brand as an industry leader. In just a two-year period, our team served as a strategic partner and guided media outreach around mPulse’s acquisition of The Big Know, followed a year later by their acquisition of Healthcrowd as well as a strategic majority investment by technology PE firm PSG. Outreach to media outlets that targeted mPulse’s key audiences aimed to build excitement around the company’s growth story while highlighting its unique combination of tech capabilities, which use conversational AI and cinematic health streaming content to move members to take specific actions in support of their own health.

While company announcements provided cornerstone opportunities of the program, a steady cadence of thought leadership combined with strategic media outreach further built out mPulse’s brand awareness.

To showcase mPulse Mobile and its executive leadership as visionary thought leaders, our team focused our pitches on timely topics like health engagement strategies for overcoming vaccine hesitancy, improving health equity with tailored content, and applying behavioral science for health tech innovation. We targeted healthcare, technology and business press outlets for media interviews and bylined articles to further build mPulse’s profile among key audiences.

The team also leveraged mPulse’s unique combination of tech capabilities and differentiators to drive additional coverage in high-priority outlets and set mPulse apart from the competition.

The Results

Walker Sands’ strategic media relations program helped put mPulse Mobile on the map, positioning it for further growth and investment, while also building a steady cadence of brand-building thought leadership in the periods between key company announcements.

Since the start of the engagement, the program landed 82 placements, with continuous coverage in top-tier business, healthcare insurance and pharmacy trades including ForbesFortuneHealthcare IT News and Crain’s New York Business. Of the 82 placements, 40% included a backlink to drive traffic and leads to mPulse’s website.

Thanks to a strong mix of company announcements, strategic storytelling and collaboration, Walker Sands was able to position mPulse Mobile as a growing leader in the healthcare industry, while serving as a trusted partner throughout major company growth milestones.


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