Marketing Strategy
Connect the dots between business goals and marketing initiatives with a comprehensive B2B marketing strategy that drives real business results.
“I’ve worked with quite a few other agencies and there’s a night and day difference with Walker Sands. It’s not easy to understand our niche space, but they really get it. And it shows, our results have been outstanding.”
Laura Hewitt, Sr. Director of Marketing
At Walker Sands, we know the right marketing strategy moves the needle for your business. Our offerings combine our proprietary Marketing Maturity Model methodology with our expertise across marketing, branding, creative, demand generation, public relations and web to provide customized, targeted outputs based on your unique goals.
We believe marketing strategies should be both data-driven and extremely actionable, which is why we empower you with prioritized outputs and a roadmap that sets you up for both short- and long-term marketing success. From full strategy buildout to go-to-market planning around specific initiatives, we deliver informed strategies that align with the right marketing tactics to set you up for growth quarter after quarter, year after year.
Building B2B Marketing Tactics Optimized for Where You’re Headed
Creating a marketing strategy shouldn’t be a cut-and-paste process, especially when your goal is strategic growth. We use stakeholder inputs, industry and competitive research, and workshops alongside our proprietary Marketing Maturity Model methodology for analysis of your brand, marketing strategy, marketing operations and resources and marketing channels. We dig into your goals and apply our expertise where it’s needed most. As a result, your unique business objectives inform long-term planning to achieve measurable results.
B2B Marketing Strategy That Leverages Cross-Channel Expertise
Our full team of in-house integrated marketing experts means we take a cross-channel approach to your B2B strategy. By building on our in-depth marketing expertise with our brand, creative, demand generation, public relations and web capabilities, we create and execute detailed, actionable strategies driven by well-rounded, comprehensive analysis. Our marketing strategy offerings are built to meet your business needs and include:
Set a path toward winning marketing strategies with a clear understanding of your current state and a prioritized roadmap on how to improve maturity of your marketing function over time. We create holistic recommendations for your brand, marketing operations, marketing strategy and channel execution. And our Marketing Maturity Model aligns inputs with your unique goals, so your foundational marketing assets are primed to drive growth that continues to build as time goes on. Rome wasn’t built in a day — we recognize the need for both short- and long-term planning to prioritize your time and resources and ensure you are properly set up to achieve strategic goals.
Zero in on your marketing channels to align strategy with your specific goals. We develop comprehensive plans to analyze and target your approach to earned, owned and paid channels across public relations, demand generation, web and creative campaigns. Our cross-channel expertise and proprietary Marketing Maturity Model enables a thorough understanding of your current state’s strengths and weaknesses — and highlights the straightest path to measurable results.
Gain an in-depth understanding of your target customers to meet them at the right place and time on their buying journey. We offer in-depth analysis of your marketing funnel by leveraging marketing automation data, audience interviews, win/loss analysis and decision-maker documentation. With an end-to-end view of your customer’s journey, you can seamlessly tie buyer insights to marketing activities.
Back your next big launch with integrated expertise. Whether we support your revamped brand or build an integrated strategy for your newest product, our rollout recommendations ensure your go-to-market strategy rises above your — and your competitors’ — expectations. Our offering starts with an analysis of key stakeholder inputs, existing marketing materials and positioning for your product or brand. And to ensure you’re ready for a successful launch, we provide strategic campaign and timing recommendations.
We build B2B brands that are as compelling as consumer brands. In our planning phase, we combine competitive analysis with brand strategy, agency expertise and your goals to define your next go-to-market steps. Then, we bring your brand to life in an expression phase that refines your verbal and visual identity. Our strategic market positioning, brand and product names, persona development and messaging frameworks focus on the finer points of your brand to make it competitive and unforgettable.
B2B Marketing Tactics to Drive Your Business Forward
While we build each strategic plan specifically for our clients’ unique goals, our work shares a common thread of well-rounded, integrated B2B marketing expertise. We distinguish ourselves from the pack with a team dedicated to understanding your business and your current state, recommending a plan of action that achieves optimal marketing and business strategy alignment.
As a marketing strategy agency, we understand the impact thorough, upfront work can have in achieving your ideal state. From discovery meetings to strategy execution, we account for every detail, every step of the way.
An informed B2B marketing strategy is the difference between imagining a destination and getting there. Get in touch with our marketing strategy consultants for a more customized, in-depth perspective.
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Featured Marketing Strategy Work
Miller Heiman Group
An updated brand identity and robust website overhaul led a 40-year-old sales training company to become a modern sales technology company.
CompTIA #MakeTechHerStory Creative Campaign
An integrated awareness campaign, created to identify why so few girls are pursuing careers in IT, generates substantial brand power for CompTIA.
CloudCraze Integrated Marketing Program
Integrated commerce campaign leads to millions of dollars in new investments and acquisition of company by Salesforce.
G2 Crowd
Integrated digital and PR strategy helps business solutions review platform secure $45 million in funding and grow by 2,000 percent.
NovoEd Integrated Brand, Web and PR Program
Integrated marketing boosts contact form fills by 532% and distinguishes edtech provider as industry innovator.
Mattersight Rebrand and Website Redesign
An updated brand identity and new website leads to 385% increase in new visitors.