Channel Strategy + Media Planning

Drive business outcomes with B2B channel strategy and media planning services that bring your high-level marketing vision to fruition.

Go to market with channel strategies that maximize your spend

Whether you’re launching a go-to-market strategy or rolling out a creative campaign, you need to translate your strategic vision into granular execution. That means you need a media planning agency partner with expertise in the nuances of every channel you’re activating, from public relations to social media.

At Walker Sands, we loop in services leads early to ensure B2B channel marketing strategy is woven in from the beginning of each engagement, helping streamline execution, ensure consistent messaging and control spend. You get a channel strategy and media plan that makes the most of every dollar spent while also laddering up to your business goals.

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Find your channel strategy flow.

Erin Spanski headshot
Erin Spanski
Senior Vice President, Insights + Strategy