Buyer Journey Analysis

Boost conversion rates and accelerate sales velocity with buyer journey research that helps you better segment your audience and reach B2B buyers with the right message at the right time.

Move your ideal B2B buyers down the funnel faster

Understanding the customer journey is key to scaling marketing efforts — but marketers often lack the data and insight to deliver the right messages at the right time to each target persona. Walker Sands applies a blend of qualitative and quantitative buyer journey mapping methodology to understand your audience’s pain points, challenges, purchasing criteria and desired outcomes.

With this comprehensive view of how B2B buyers move within your marketing funnel, we can target each persona with new messaging and outreach strategies optimized for their unique path to purchase. The result: marketing strategies that more effectively drive outcomes from lead generation to revenue growth.

Explore more outcomes and solutions

Never miss a step of the buyer journey.

Erin Spanski headshot
Erin Spanski
Senior Vice President, Insights + Strategy