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Building relationships with industry analysts is a very important aspect of an effect marketing and public relations strategy, especially for business-to-business and technology companies. Prospects, reporters, investors and other major industry players pay attention to leading analysts like Forrester and Gartner.
Their coverage, analysis and commentary shape industry trends, buyer purchasing decisions, media coverage and company reputations. Analysts specialize in publishing syndicated research, fielding client inquiries, playing an advisory role to clients, hosting informative webinars and serving as keynote speakers at major industry conferences. Most industry analysts have a strong understanding of their industries, the companies involved and emerging business trends.
A strong analyst relations program coupled with other effective marketing and PR initiatives can help you capture larger customers and orders, shorten sales cycles and receive more positive media mentions and interviews.
There are several mainstream and boutique industry analysts that monitor certain markets, technology and products. At Walker Sands, we create a tailored analyst relations program specific to your organizational goals, industry and expertise. The analysts we work with regularly on behalf of our clients include:
When we launch an analyst relations program, we determine which analysts are most relevant to your industry, business and audience, and work to establish your company as a market leader. While this is not an exhaustive list, it gives you a good idea of some of the most influential industry analysts we work with.
There are several key components of a successful analyst relations program that ensure your company is top-of-mind among analysts, including:
Our robust analyst relations program positions your company and products as an industry leader and helps analysts understand your value proposition in the market. We draw on our extensive networks of contacts and strong relationships to generate high-profile analyst coverage across technology and B2B industries.