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Walker Sands logo
  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
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  • Work
    • Explore Our Case Studies:
    • By Outcome
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  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEO + GEOOptimized website visibility
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingSolidify your reputation as a manufacturing innovator in the shift to Industry 4.0.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
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  • Blog
    Annie Gudorf headshot

    Leveraging Proprietary Data for Media Relations Success

    Annie Gudorf
    August 23, 2018
    Read more: Leveraging Proprietary Data for Media Relations Success
  • Blog
    Annie Gudorf headshot

    The Key to Making News Without Having Any News — An Intro to Thought Leadership

    Annie Gudorf
    July 25, 2018
    Read more: The Key to Making News Without Having Any News — An Intro to Thought Leadership
  • Blog
    Walker Sands collage

    Agile Marketing vs. Agility in Marketing — What’s the Difference?

    Jennifer Mulligan
    July 25, 2018
    Read more: Agile Marketing vs. Agility in Marketing — What’s the Difference?
  • Blog
    Walker Sands collage

    Leveraging an Analyst Report: 5 Ways To Amplify Your Endorsement

    Walker Sands
    July 12, 2018
    Read more: Leveraging an Analyst Report: 5 Ways To Amplify Your Endorsement
  • Blog
    Walker Sands collage

    The Best (and Worst) Times to Send a PR Pitch

    Hanah Johnson
    July 11, 2018
    Read more: The Best (and Worst) Times to Send a PR Pitch
  • Blog
    Walker Sands collage

    Think Before You @ – Best Practices for Social PR

    Angelica Bishop
    May 21, 2018
    Read more: Think Before You @ – Best Practices for Social PR
  • Blog
    Courtney Beasley headshot

    Post-Sales Content Marketing: How to Keep Your Customers Coming Back for More

    Courtney Beasley
    May 2, 2018
    Read more: Post-Sales Content Marketing: How to Keep Your Customers Coming Back for More
  • Blog
    Andrew Grzywacz headshot

    Client Event Strategies, Part 3: Video Support

    Andrew Grzywacz
    March 1, 2018
    Read more: Client Event Strategies, Part 3: Video Support
  • Blog
    Andrew Grzywacz headshot

    Client Event Strategies, Part 2: On-Site Content Creation

    Andrew Grzywacz
    February 28, 2018
    Read more: Client Event Strategies, Part 2: On-Site Content Creation
  • Blog
    Andrew Grzywacz headshot

    Client Event Strategies, Part 1: Media Management

    Andrew Grzywacz
    February 27, 2018
    Read more: Client Event Strategies, Part 1: Media Management
  • Blog
    Allison Ward headshot

    How Marketers Can Join the Bitcoin Conversation

    Allison Ward
    September 11, 2017
    Read more: How Marketers Can Join the Bitcoin Conversation
  • Blog
    James Richter headshot

    Rebranding or Website Redesign? How to Tell If You Need One, Both or Neither

    James Richter
    August 1, 2017
    Read more: Rebranding or Website Redesign? How to Tell If You Need One, Both or Neither
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