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Tapping the power of marketing automation to support field marketing efforts can result in better sales results.
B2B field marketing is typically face-to-face marketing. It involves things like running workshops with prospective customers, organizing networking events or showcasing a product demo at an event.
Given the face-to-face nature of field marketing, you might not think digital technology would be all that useful to field marketers. But it turns out the best field marketing organizations tend to be the ones that have embraced marketing automation.
While field marketers may not close sales per se, they need to close the deal on getting attendees to their events. That outbound marketing effort can benefit from marketing automation just like any other sales funnel can.
Here are a few marketing automation tips for field marketers:
Most of this functionality is built into your marketing automation system and requires very little setup or customization. But you may also want to look at third-party products for field marketers (e.g. AtEvent, Akkroo, etc.). Make sure you only look at solutions that are integrated well with your marketing automation system.
If you'd like to improve your use of marketing automation to support field reps, our marketing automation consultants would love to assist. We're particularly strong at helping B2B clients. We are a top Marketo marketing automation consultancy but we also have certified experts focused on Hubspot and Pardot. Regardless of your platform, we can help you improve the effectiveness and efficiency of your field reps.