B2B Edtech Marketing

Generating awareness for education technology

As next-generation learning tools redefine what education looks like for millions of students across the world, the educational technology industry continues to generate billions of dollars in global funding. Students today are spending less time with pen and paper, and more time using engaging, immersive technology that radically enhances the way they learn.

With technology becoming a core teaching element, edtech companies are racing to stake their claim in the promising industry. Yet most technology providers are so focused on highlighting the features and benefits of their products that they fail to tell the broader stories that resonate with educators seeking major classroom innovation.

Walker Sands helps edtech companies refine their messaging and tell a more compelling brand story with integrated marketing campaigns that drive real business results. We do this through:

• Public relations
• Demand generation
• Branding
• Creative services
• Marketing strategy
• Web services

You have ambitious goals and face unique challenges. Walker Sands has the customized solutions to overcome obstacles while meeting — and exceeding — your goals.

Crafting PR strategies for edtech companies

Walker Sands’ experts understand the ins and outs of edtech solutions, and craft PR strategies around the nuances of your industry. By balancing a careful formula of earned, owned and paid media, we execute programs to engage and activate with industry thought leaders and customers.

Our PR capabilities for edtech companies include:

• Media and influencer relations
• Data-driven PR
• Product launches
• Awards, events and speaking opportunities

Whether we’re leveraging the latest edtech research for data-driven PR campaigns, or getting you on panels at the industry’s largest conferences, Walker Sands builds customized PR programs designed to build credibility and awareness among your valuable target audiences.

Content marketing expertise for edtech businesses

Walker Sands’ content team develops the quality content your audiences crave. Our industry-savvy content professionals deliver content that generates sales leads, including:

• Data reports
• White papers
• Contributed articles
• Blog posts
• Videos
• Websites & microsites
• Case studies
• Infographics
• Social media content

We immerse ourselves in your business, gaining an in-depth understanding of products, solutions and key differentiators, carefully crafting consistent messaging that speaks directly to the niche pain points of your key audiences.

Leveraging digital marketing strategies to drive demand for your edtech brand

When you partner with Walker Sands, we apply our depth of edtech marketing expertise to achieve even your most ambitious business goals. We deploy demand generation and digital marketing strategies designed to gain the attention of high-priority audiences. These strategies include:

• Paid advertising programs focused on long-tail, transactional and educational terms like “edtech marketing solutions,” “purchasing edtech software” and “how to evaluate edtech platforms.”
• Search engine optimization (SEO) strategies to build foundational strength, followed by in-depth tracking and performance analysis.
• Marketing automation to identify granular audience segments and nurture leads.

At Walker Sands, we want to help you inspire today’s educators through your vision for tomorrow’s learners. Staffed by former teachers and university professors — as well as those who know the tech space — we know how to elevate your brand in the evolving edtech space, engaging with the superintendents, teachers, faculty and other decision makers who help shape the future of education.