The edtech leaders today will define the future of learning. Your company needs to be a part of that future.
“We count ourselves lucky to have found such a supportive, dedicated and smart team at Walker Sands. We were particularly impressed with the speed at which they ‘got’ our business and their ability to nail media releases.”Judith House, Head of Marketing, Collins Language and Geo, divisions of HarperCollins
Generating Awareness for Education Technology
As next-generation learning tools redefine what education looks like for millions of students across the world, the educational technology industry continues to generate billions of dollars in global funding. Students today are spending less time with pen and paper, and more time using engaging, immersive technology that radically enhances the way they learn.
With technology becoming a core teaching element, edtech companies are racing to stake their claim in the promising industry. Yet most technology providers are so focused on highlighting the features and benefits of their products that they fail to tell the broader stories that resonate with educators seeking major classroom innovation.
Walker Sands helps edtech companies refine their messaging and tell a more compelling brand story with integrated marketing campaigns that drive real business results. We do this through:
You have ambitious goals and face unique challenges. Walker Sands has the customized solutions to overcome obstacles while meeting — and exceeding — your goals.
Crafting PR Strategies for Edtech Companies
Walker Sands’ experts understand the ins and outs of edtech solutions, and craft PR strategies around the nuances of your industry. By balancing a careful formula of earned, owned and paid media, we execute programs to engage and activate with industry thought leaders and customers.
Our PR capabilities for edtech companies include:
- Media and influencer relations
- Data-driven PR
- Product launches
- Awards, events and speaking opportunities
Whether we’re leveraging the latest edtech research for data-driven PR campaigns, or getting you on panels at the industry’s largest conferences, Walker Sands builds customized edtech PR programs designed to build credibility and awareness among your valuable target audiences.
Content Marketing Expertise for Edtech Businesses
Walker Sands’ content team develops the quality content your audiences crave. Our industry-savvy content professionals deliver content that generates sales leads, including:
- Data reports
- White papers
- Contributed articles
- Blog posts
- Websites & microsites
- Case studies
- Social media content
We immerse ourselves in your business, gaining an in-depth understanding of products, solutions and key differentiators, carefully crafting consistent messaging that speaks directly to the niche pain points of your key audiences.
Leveraging Digital Marketing Strategies to Drive Demand for Your Edtech Brand
When you partner with Walker Sands, we apply our depth of edtech marketing expertise to achieve even your most ambitious business goals. We deploy demand generation and digital marketing strategies designed to gain the attention of high-priority audiences. These strategies include:
- Paid advertising programs focused on long-tail, transactional and educational terms like “edtech marketing solutions,” “purchasing edtech software” and “how to evaluate edtech platforms.”
- Search engine optimization (SEO) strategies to build foundational strength, followed by in-depth tracking and performance analysis.
- Marketing automation to identify granular audience segments and nurture leads.
At Walker Sands, we want to help you inspire today’s educators through your vision for tomorrow’s learners. Staffed by former teachers and university professors — as well as those who know the tech space — we know how to elevate your brand in the evolving edtech space, engaging with the superintendents, teachers, faculty and other decision makers who help shape the future of education.
Looking for the top Edtech influencers on Twitter? Our team has assembled some lists to give you a head start.
Ready to get started? Get in touch with Erin.
Integrated Strategy Fuels Marketing Success for Breakthrough
Integrated marketing program generates nearly 500 paid media conversations and 25+ media placements for transportation management solutions provider.
commercetools Breaks B2B Tradition With Landmark Campaign
Commerce solution taps Will Arnett for a campaign that ditches B2B norms to skyrocket brand visibility.
LogicGate Rebrand Finds Opportunity in the Face of Risk
Risk management technology provider stands out as a leader in GRC technology with a rebrand that promotes confidence over fear.
Visier Earns Top-Tier Coverage With Data-Driven PR Program
Workplace analytics company lands 225 total placements following the execution of data-driven PR campaign.
Innovative Twitter Microcontent Breaks Tessian Out of Industry Mold
Social media program differentiates cybersecurity brand and boosts audience engagement.
Rebrand and Site Redesign Reshapes Merged Loyalty Businesses
Integrated project unifies Clarus Commerce and PrizeLogic under a single name, brand and website.