Walker Sands Seattle Recognized for PR Work at 2019 PRSA Totem Awards
Alex Yeadon
When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards, where the team took home a win for our work on LiveStories Gender Pay Gap Campaign.
On top of producing award-winning work, our Seattle office is expanding rapidly. Under the leadership of our VP of Public Relations, Annie Gudorf, the team grew from one to eight full-time employees last year, and they are currently looking for new office space. None of this would have been possible without the Seattle team’s hard work and dedication, and we’re grateful for the opportunity to continue to generate remarkable results for our clients on the West Coast.
Here’s a recap of the campaign we were recognized for:
LiveStories’ Gender Pay Gap Campaign
Our campaign with LiveStories won a PRSA Totem in the Marketing Communications category. LiveStories, a data storytelling platform for the public sector, partnered with Walker Sands’ to drive awareness, reach new customers and solidify its position as an industry thought leader. With millions of data points already accessible to LiveStories through their platform, Walker Sands identified their data set of national average salary by gender as an engaging and newsworthy asset and used it to develop “LiveStories Presents: The Pay Gap,” a series of dedicated microsites that presented data to explain how the gap between men’s and women’s wages takes shape in major American cities.
These microsites formed the basis of a data-driven PR campaign that was leveraged to drive media coverage and awareness in LiveStories’ key local markets and nationally – leading to more than 60 media placements, 102 million total impressions and 10,000 social media shares. View the case study here for more.
Congratulations to our Seattle team members on this well-deserved recognition. We look forward to attending the PRSA Puget Sound Totem Awards next year!