The e-commerce story is changing. You need a partner with the insights and understanding to tell your story in a changing retail technology landscape.

Retail Technology PR & Marketing

Times have changed. Internet Retailer's e-commerce vendor database now includes almost 1,800 vendors across 30 product categories, including fulfillment, personalization and mobile commerce. As a result, the story is shifting: Retail technology companies must now participate in a deeper discussion about optimizing an increasingly complicated buyer journey and customer experience.

Like it or not, the e-commerce story you told a few years ago is old news. It's time to craft a new narrative — one that addresses the complexities and nuances of the retail technology space, from e-commerce to product content to the supply chain. To get there, you need a public relations and marketing agency with a dedicated retail technology team that understands where the industry is headed.

The metric that matters most to us is new business and we've seen a 15% increase in revenue year over year.

- JD Woods, CMO Dotcom Distribution

Retail Tech Client Experience

Retail Tech Marketing & PR

When you partner with Walker Sands for retail tech marketing and PR, you gain the industry experience, media relationships and digital expertise it takes to succeed in the current omni-channel environment.

Walker Sands works with retail technology companies that specialize in a wide range of commerce solutions for retailers, marketers, brands and manufacturers, including:

  • Digital commerce — Hosted and cloud-based B2C and B2B e-commerce, marketplace management, personalization, mobile commerce and apps, social commerce, website conversion optimization
  • In-store technology — Retail apps, beacons and NFC, mobile payments, point-of-sale (POS) systems, predictive analytics
  • Product content — Product information management (PIM), master data management (MDM), product data, product photography, digital asset management, content syndication and publishing
  • Supply chain and logistics — Fulfillment, shipping, delivery, warehousing, returns management, distribution, inventory management, pricing optimization, product assortment, order management
  • Marketing technology — Digital marketing, data marketing, mobile marketing, CRM, customer experience and customer service, sales enablement, ad tech

Walker Sands crafts stories that connect with your most important audiences. We will execute a goal-oriented marketing strategy that increases brand awareness, builds credibility and generates leads for your retail technology business.

Walker Sands Understands Marketing for Retail Tech & Commerce Solutions

Walker Sands is a familiar presence at industry events like IRCE, and eTail West. Ask around and you'll discover that we're plugged into the leading edge of the trends and innovations that are reshaping the retail tech landscape. And our clients regular appear in publications like Forbes, Internet Retailer and VentureBeat.

Walker Sands FinTech Client Experience

At Walker Sands, we specialize in providing results-oriented PR and digital marketing services to companies in the retail tech and e-commerce solutions space. We're one of the most experienced firms in the industry, and we have a proven ability to deliver exceptional media relations and digital marketing outcomes for our clients.

Let's Talk About Retail Tech

The retail tech industry is changing, and your organization needs to change with it. When you're ready to take the next step, contact our retail tech team to learn how we can help achieve your goals.

Retail Tech Media Outlets

Here are a few of the media outlets our clients are regularly featured in.

Fill out this form to contact our Retail Tech team:

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