Times have changed. Internet Retailer's e-commerce vendor database now includes almost 1,800 vendors across 30 product categories, including fulfillment, personalization and mobile commerce. As a result, the story is shifting: Retail technology companies must now participate in a deeper discussion about optimizing an increasingly complicated buyer journey and customer experience.
Like it or not, the e-commerce story you told a few years ago is old news. It's time to craft a new narrative — one that addresses the complexities and nuances of the retail technology space, from e-commerce to product content to the supply chain. To get there, you need a public relations and marketing agency with a dedicated retail technology team that understands where the industry is headed.
The metric that matters most to us is new business and we've seen a 15% increase in revenue year over year.
- JD Woods, CMO Dotcom Distribution
Learn how Walker Sands helped Acquity Group develop a Data Driven PR campaign concerning eCommerce and B2B companies.
When you partner with Walker Sands for retail tech marketing and PR, you gain the industry experience, media relationships and digital expertise it takes to succeed in the current omni-channel environment.
Walker Sands works with retail technology companies that specialize in a wide range of commerce solutions for retailers, marketers, brands and manufacturers, including:
Walker Sands crafts stories that connect with your most important audiences. We will execute a goal-oriented marketing strategy that increases brand awareness, builds credibility and generates leads for your retail technology business.
Walker Sands is a familiar presence at industry events like IRCE, Shop.org and eTail West. Ask around and you'll discover that we're plugged into the leading edge of the trends and innovations that are reshaping the retail tech landscape. And our clients regular appear in publications like Forbes, Internet Retailer and VentureBeat.
At Walker Sands, we specialize in providing results-oriented PR and digital marketing services to companies in the retail tech and e-commerce solutions space. We're one of the most experienced firms in the industry, and we have a proven ability to deliver exceptional media relations and digital marketing outcomes for our clients.
The retail tech industry is changing, and your organization needs to change with it. When you're ready to take the next step, contact our retail tech team to learn how we can help achieve your goals.
Here are a few of the media outlets our clients are regularly featured in.