An integrated awareness campaign, created to identify why so few girls are pursuing careers in IT, generates substantial brand power for CompTIA.
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When you work with Walker Sands, you’ll find a talented team of writers, designers, digital strategists, and PR professionals eager to meet the challenge. We leverage the full spectrum of earned, owned, and paid media to deliver real business results. We've led national product launches and rolled out complex content marketing strategies, but media relations has always been at the heart of what we do.
These are the core services we provide:
Whether you're renewing your corporate image, launching a new product, or appealing to a new target audience, we make sure everyone is on the same page. Those messages can then flow through every marketing activity you plan to execute.
Build buzz for your new product or service with a process proven over the course of countless launches. Our launching clients regularly find themselves in TechCrunch, Mashable, TheNextWeb, ZDNet and The Wall Street Journal, among others.
Media relations is at the heart of everything we do. Don’t waste months waiting for your first placement. We have the contacts, creativity, and eye for news needed to deliver hundreds of impactful media placements over the course of a year.
Walker Sands identifies the event and award opportunities that will have the biggest impact for you. Whether that’s earning the title of Wall Street Journal’s "Next Big Thing" and appearing on stage at SXSW, our expertise will guide you to inclusion into the industry’s most important awards and events.
Google reports users search 5.1 billion times per day. What will they find when they search for you? We have proven methods to shape the search results, guide the social conversation, and ensure the best side of brand shines through.
Once you capture a prospect in your online ecosystem, you open a number of new marketing channels for your team. All this starts with a strong content marketing strategy. We’re experts at developing great content that boosts search rankings, increases Web traffic, drives social shares and generates sales leads.
Lead generation through social media is possible, even in a B2B setting. Your audiences are active on social media. They’re talking about your company, your products and services, your competitors and your industry. With the right approach, these channels can be used to drive ongoing conversations, Web traffic and even sales conversions. We have the results to prove it.
If you want to change the conversation, you better have the data to back it up. We dig through proprietary data, survey CIOs, and poll consumers to generate thought provoking data points to be packaged up into a data report and visualized through infographics. We then use this interesting piece of data to drive massive media interest, thought leadership, and sales leads through report downloads.
Influencer and analyst relations are a crucial component of any successful marketing and public relations strategy. Gartner, Forrester and other industry analysts define key trends and influence media coverage, purchasing decisions, investor opinion and industry status. Let us help you speak with these key influencers.
Search marketing is evolving, and marketers are refocusing their strategies to work toward getting found by users through any medium – not just search engines. Walker Sands understands that search visibility now ultimately depends on an integrated relationship among public relations, social media and the production of high-quality content.
Need to know more? Give us a shout.
Read the Case Story
Read the Case Story
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