A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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For startups and established companies alike, engaging with the Forresters and Gartners of the world can be challenging. Last week, Walker Sands President Mike Santoro and Spotlight Managing Partner Andrew Hsu, demystified the process for working with industry analysts. Their primary recommendation was to connect with analysts one-on-one. Learn which individual analyst covers your industry and connect with him or her to make their jobs easier and change the conversation about your company.
Mike and Andrew offered a few tips to make the process of identifying and reaching out to analysts easier:
If you missed the webinar or want to learn more, download the full recap here.