Guides & Best Practices
From Strategy to Launch: 10 Steps to Drive Results with B2B ABM
Account-based marketing (ABM) is more popular than ever, and when done…
Do you have a strong media plan to support your company thought leaders? In this webinar, our experts walk through the six best practices for turning your consultants into thought leaders.
You will learn:
- How to pick your strongest thought leaders
- How to identify relevant media outlets and contacts
- Seven criteria for newsworthiness
- Measurement to evaluate success
To download the white paper being discussed in this webinar, visit: How to Build Consultant Thought Leadership Through Media Coverage.