AI is changing how B2B buyers discover brands. Is your marketing strategy keeping up?
The buyer journey is changing fast.
AI-generated answers are rapidly reshaping how enterprise buyers discover and evaluate vendors. Today, AI Overviews (AIOs) are already influencing half of relevant search experiences.
As AI becomes a larger part of the search journey, B2B marketers must rethink what visibility means and how to ensure their brands remain discoverable.
In partnership with B2B Marketing, Walker Sands and Priority Commerce explore how generative AI is changing brand discoverability and what marketers must do to stay visible.
To ground the discussion in real-world data, we share insights from the Walker Sands B2B AI Search Visibility Benchmark, which analyzes how enterprise brands across 14 industries appear in AI-generated search results.
What You’ll Learn in This Webinar:
In this expert-led session, you’ll learn:
- Why visibility in AI matters and how AI-powered search is reshaping brand discoverability
- How AI search results surface brands, and how it differs from AI chatbots
- Real-world examples of Priority Commerce’s GEO journey
- What leading brands are doing to get ahead
- Actionable tips on what you, as marketers, should do next
Fill out the form on this page to access the webinar today!