A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Nearly all B2B brands (98 percent) finally recognize that content’s performance justifies its cost. But marketers can’t afford to rest on their laurels. Increasingly, B2B brands rely on content to generate actual business improvement. And in 2019, B2B marketers intend to squeeze even more value from their content marketing investments.
As B2B content transitions from a peripheral marketing activity to a core marketing function, it has become vital to understand how marketers are using content to acquire new customers, nurture existing relationship and create real business impact for their brands.
The Future of B2B Content 2019 report explores the needs, interests and future plans of 300 B2B marketers with active roles in their companies’ current content programs – uncovering insights that will prove valuable for anyone tasked with moving the needle on business performance in the next 12 months.
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