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Walker Sands logo
  • Approach
    • Outcome-based MarketingOBM is your B2B secret sauce — a marketing philosophy and approach that leads with your desired business outcome.
    • Explore Outcomes by Category:
    • Position
    • Growth
    • Reputation
    • Engagement
  • Work
    • Explore Our Case Studies:
    • By Outcome
    • By Capability
    • By Industry
  • Capabilities
    • Strategy
      • Research + InsightsQualitative + quantitative data analysis
      • Audience Personas + MessagingIdentify and understand your audience
      • Go-To-Market StrategyIdentify goals, key messages and channel activation
      • Brand StrategyStrategic foundation to drive differentiation
    • Strategic Communications
      • Public RelationsRelationship-driven earned 
media services
      • Social MediaInfluencer, executive and brand social media
        • Strategic Comms
    • Creative
      • Graphic Design + IllustrationDigestible static design
      • CampaignsStrategic omnichannel campaigns
      • Video + AnimationMotion-driven storytelling 
      • CopywritingEngaging and conversational B2B copy
      • Creative Brand IdentityOwnable visual and verbal brand identity
    • Content
      • Content StrategyActionable B2B content planning
      • Original Research Data-driven market insights
      • Editorial ContentDiversified thought leadership
      • Sales EnablementFull-funnel sales collateral
    • Digital Marketing
      • Paid Digital MediaFull-funnel digital media services
      • Marketing AutomationIntegrated email marketing campaigns
      • SEO + GEOOptimized website visibility
  • Industries
      • TechnologyBuild your credibility as a leader in tech by leveraging our deep expertise across subindustries.
      • More Technology Expertise:
      • Artificial Intelligence
      • Cloud + IT Services
      • Cybersecurity
      • Fintech + Financial Services
      • HR Tech
      • Martech
      • Retail + E-commerce
      • HealthcareTell the story of how you’re improving health outcomes and transforming patient care.
      • ManufacturingSolidify your reputation as a manufacturing innovator in the shift to Industry 4.0.
      • Professional Services ConsultingDeploy modern marketing techniques to boost your firm ahead of the competition.
      • Supply Chain + LogisticsSolve marketing challenges as complex as the modern supply chain.
  • Resources
    • Blog
    • Guides
    • Marketing Tools
    • Research
  • Careers
    • Open Positions
    • Culture
    • Internships
  • Contact
  • Approach
  • Work
  • Capabilities
  • Industries
  • Resources
  • Careers
  • Contact Us
  • About
  • Awards + Press
  • Our Team
  • Locations
  • LinkedIn
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  • Blog
    Liz Woidat headshot

    5 Ways to Change the Minds of Your B2B Marketing Audience

    Liz Woidat
    October 14, 2021
    Read more: 5 Ways to Change the Minds of Your B2B Marketing Audience
  • Blog
    Hunter Stuart headshot

    Thinking Like a Journalist: An Ex-Reporter’s Guide to Crafting Pitches That Land

    Hunter Stuart
    October 12, 2021
    Read more: Thinking Like a Journalist: An Ex-Reporter’s Guide to Crafting Pitches That Land
  • Blog
    Liz Woidat headshot

    Sixth Annual Just a Book Welcomes Back Jonah Berger, Author of “The Catalyst”

    Liz Woidat
    August 24, 2021
    Read more: Sixth Annual Just a Book Welcomes Back Jonah Berger, Author of “The Catalyst”
  • Blog
    Kelsey Cheng headshot

    4 Ways to Make PR Pay Off — and Not Peeve Off Journalists

    Kelsey Cheng
    August 12, 2021
    Read more: 4 Ways to Make PR Pay Off — and Not Peeve Off Journalists
  • Blog
    Walker Sands collage

    Should B2B Brands be on TiKTok?

    Zorina Akhund
    August 10, 2021
    Read more: Should B2B Brands be on TiKTok?
  • Blog
    Shantee Hope

    Boost Your International Revenue With a Multilingual Website

    Shantee Hope
    June 23, 2021
    Read more: Boost Your International Revenue With a Multilingual Website
  • Blog
    Lorelei Poch headshot

    March Brings Home 8 Bell Ringer Awards

    Lorelei Poch
    June 17, 2021
    Read more: March Brings Home 8 Bell Ringer Awards
  • Blog
    Scott Rousse headshot

    A Brief History of the LGBTQ+ Movement

    Scott Rousse
    June 16, 2021
    Read more: A Brief History of the LGBTQ+ Movement
  • Blog
    Regan Schiappa headshot

    Paid Social and Content Growing to Greater Necessity

    Regan Schiappa
    June 9, 2021
    Read more: Paid Social and Content Growing to Greater Necessity
  • Blog
    Kelcie Boring headshot

    Media Insights: Interview With Sarah Smith, Booking Producer at Yahoo Finance

    Kelcie Boring
    May 5, 2021
    Read more: Media Insights: Interview With Sarah Smith, Booking Producer at Yahoo Finance
  • Blog
    Janabeth Ward headshot

    The Path Forward: Top Takeaways From PRSA Georgia’s 2021 Annual Conference

    Janabeth Ward
    April 26, 2021
    Read more: The Path Forward: Top Takeaways From PRSA Georgia’s 2021 Annual Conference
  • Blog
    Stan Golovchuk headshot

    How to Prepare Your Website for Google’s New Core Web Vitals Scores

    Stan Golovchuk
    April 8, 2021
    Read more: How to Prepare Your Website for Google’s New Core Web Vitals Scores
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