Distribution & Logistics

As consumer and business needs evolve, logistics and 3PL providers must embrace new technology and processes to meet growing market expectations. Even more, these providers must communicate their brand value with the retailers and manufacturers who rely on distribution services to put their products on customers’ doorsteps.

Walker Sands works with fulfillment, logistics and distribution businesses to deliver compelling messages to the audiences that matter most. We understand the nuanced ins and outs of your industry — including where and how key audiences consume content, and the information they’re interested in. We work with companies specializing in:

• E-commerce fulfillment
• Third-party logistics and distribution
• Residential and corporate relocations
• Logistics management software
• Specialized transfer services and storage
• Van line partnerships
• International trade and customs brokerage

You have ambitious goals and face unique challenges. Walker Sands recommends and executes customized solutions that leverage our core capabilities to deliver the results your business needs.

PR and Digital Marketing for Distribution and Logistics Companies

Walker Sands partners with clients to handle everything from full-fledged media strategies to messaging frameworks. Our media relations teams are distribution and logistics experts, best known for crafting sustainable, long-term programs to drive industry awareness and credibility.

Centering around the ins and outs of transportation management and logistics, our PR strategies include:

• Media relations
• Data-driven PR
• Product launches
• Awards, events and speaking opportunities

We build customized PR and marketing programs to address the specific needs of your prospects, leveraging everything from content marketing to integrated campaigns to keep audiences engaged — leading to a full sales pipeline and more revenue opportunities.

Creative and Content Marketing Expertise for 3PL Service and Logistics Providers

Whether we’re revamping existing content to boost search engine results or leveraging lead gen strategies to boost your sales pipeline, our distribution and logistics marketing strategies speak for themselves.

Our writers and designers are creative strategists with expertise in developing assets that attract more web traffic, and generate brand buzz and demand for your services. Our creative capabilities for logistics providers and fulfillment companies include:

• Brand expression
• Web projects
• Creative campaigns
• Social media
• Video
• Motion design
• Photography

Walker Sands drives results through written and visual work that captures the distinct voice of your brand, communicating points of differentiation to help you stand out in a saturated market.

Logistics Service Marketing to Drive Leads and Awareness

We know your key audiences are inundated with information on the internet. Our demand generation and digital marketing teams make it their objective to help you rise above the noise, leveraging inbound and outbound strategies to drive users to your website. Some of these strategies include:

• Campaign strategies based on target keywords like “eCommerce fulfillment companies” and “third-party logistic services”
• Paid ads to drive users to download content resources and assets
• Marketing automation to build audience segments and nurture leads

Your audience is out there. Walker Sands has the tools to reach them.