A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Customers may perceive your brand differently than internal stakeholders. It's a phenomenon we see a lot at Walker Sands. Owners, executives and internal marketing units base their decisions on a brand image that is radically inconsistent with their customers' actual wants and needs.
Synchronization is an obvious first step in creating an effective marketing strategy and ultimately, a successful brand. When we partner with a business client, one of the first things we look for is a brand image that is tuned into the marketplace. If it's out of whack, there are several areas where we focus our efforts.
You can't afford to trust amateurs with your rebranding and synchronization. Call Walker Sands, a leading Chicago branding and positioning firm, today and let us help you create a brand that connects with the marketplace.