Content Creation & Marketing for B2B Brands
Build credibility among expert audiences with industry-informed B2B content marketing strategy and execution.
Communicate complex ideas clearly with B2B content marketing services
Industry expertise fuels your B2B brand’s entire marketing ecosystem, and content is the linchpin that makes or breaks your credibility with decision-makers. By communicating complex ideas with both clarity and authority, great content positions your brand as a leader — and moves your prospects one step closer to purchase.
But to make that happen, you need writers who truly understand your space, your audience and your business goals. At Walker Sands, our writers know your industry niche, so we get it right the first time, sparing you endless revision cycles. We distill technical concepts into accessible prose that resonates with your audience, and we strategize a content mix that meets them where they are — whether it’s on the pages of a trade publication or an in-depth research report.
“We have worked with so many agencies and vendors and candidly we’ve never really been happy with anyone before. We are SO happy with your content and we have so few edits.”
Kate Sutter
Divisional Marketing Lead, Sourcewell
B2B content case studies
Our B2B content services
Elevate your brand’s credibility, raise awareness and drive conversion with our full suite of content services, supported by a robust editorial process that eliminates the need for endless iteration.
Content Strategy
You know where your brand needs to go. Let us provide the content that takes you there. Our B2B content strategists connect the dots between brand messaging, industry insights, performance data and channel best practices to deliver comprehensive B2B content strategies that ladder up to your business goals.
Editorial Content
Attention-grabbing bylines. Meticulously researched white papers. Perfectly optimized blog posts. No matter the format, our writers’ authoritative but accessible prose resonates with your audience and drives your brand messaging home.
Original Research
Own industry conversations by answering the questions your audiences — and the media — are asking. Our proprietary research process delivers original data that reporters trust, shaped into a narrative that grabs your audience’s attention.
Sales Enablement
From sell sheets and case studies to explainer videos and e-books, equip your sales team with sales enablement collateral designed to shorten the B2B sales process and maximize ROI.
Boost your credibility with expert content marketing
Our team of writers, editors and strategists leverages deep expertise across industries and marketing channels to ideate and execute content that drives key business outcomes for your brand.
B2B content clients we’re proud to support
Walker Sands Content FAQs
Which types of B2B content deliverables does Walker Sands generally produce?
Our team is experienced in conducting content audits, building content strategy and developing content calendars. We can create contributed bylines, blog articles, original research reports, white papers, eBooks, case studies, tip sheets, one-pagers, infographics, videos, motion graphics, slide decks, email copy and more. Beyond crafting original assets, we can edit, refine and update existing content. And we’re experts at bringing content you created with generative AI across the finish line.
What are the backgrounds of the writers and editors on the Walker Sands content team?
Our team members come from backgrounds that include journalism, public relations, copywriting, advertising and content marketing. As writers and editors, we apply our diverse skill sets to crafting, refining and amplifying the impact of your content.
Do Walker Sands writers and editors have industry expertise?
Our team includes writers and editors with extensive professional experience in all five major Walker Sands industry focus areas: technology, healthcare, professional services consulting, manufacturing and supply chain + logistics. Our writers continuously deepen their expertise in specific industries through additional research, industry events and other activities.
What is a B2B content marketing agency?
A B2B content marketing agency helps B2B brands capture and nurture leads, grow brand awareness and hit marketing KPIs by creating engaging, in-depth content that captures target audiences’ attention. Since B2B brands sell to other companies, it’s especially important for a B2B content marketing agency to hone clients’ content strategies to showcase industry expertise and thought leadership.
Strategies to optimize your B2B content
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Explore more outcomes and solutions from Walker Sands
Learn how Content can fuel your marketing outcomes.
Senior Vice President, Content