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Software PR can be a great way to generate buzz about new solutions and establish your company as a thought leader in technology. With the right tech PR agency, a carefully choreographed software product release can be leveraged as a launching point for business growth and improved market share.
But unfortunately, good software PR isn't easy to pull off. In many cases, well-intentioned PR for software products yields disappointing results and negligible ROI. The problem isn't that the agency doesn't understand public relations--it's that the agency may not have the tools and expertise to address the nuances of an effective software PR campaign.
At Walker Sands, we understand that your business has a lot riding on the success of your software PR campaigns. You've invested time and resources in the development of a first-rate software product, and now it's time for your offering to shine in the technology marketplace.
To achieve maximum visibility and market impact, there are at least five common software PR mistakes you need to avoid at all costs:
One of the keys to a successful software PR campaign is to recognize the role PR plays in your larger product promotion strategy. Although public relations can accomplish a lot, it can't do everything. In addition to other marketing initiatives, software PR needs to be accompanied by a strong sales function.
Also, it's important to broadcast your software PR successes across multiple channels. As your PR for software products gains traction, spread the word on social networks, leverage article reprints as sales collateral and promote impactful stories on your company website.
See how Walker Sands paves the way in PR for Marketing Automation and software companies here.