State of Marketing Technology 2018: Maximizing the Value of Martech Innovations

Today’s marketers envision a tech-driven future. As consumer demands for seamless, personalized experiences skyrocket, marketers turn to sophisticated technologies to meet those needs. Automation relieves the pressure, data-driven insights ease the pain – and according to the State of Marketing Technology 2018 report, marketers want even more help from technology in the months and years to come.

Our third-annual report, co-sponsored by Walker Sands Communications and surveys 300 professional marketers and finds that marketing organizations need more help maximizing the benefits of their martech solutions to keep up with the rate of innovation.

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