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ThreatMetrix Social Media Program

Walker Sands increases ThreatMetrix website traffic from social media by 282 percent.

216%

increase in website traffic from LinkedIn

710

impressions on weekly posts

326%

increase in website traffic from Facebook

10x

the number of Facebook ‘likes’

Mockup of ThreatMetrix social media graphics

Project Overview

ThreatMetrix, an integrated cybercrime prevention solution, needed to augment existing PR efforts with social media to raise brand awareness and drive website traffic. Walker Sands developed a program that built a following on key channels, created hundreds of impressions weekly and drove triple-digit increases in website traffic from social media channels.

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