Speak Up: Bringing More Women’s Voices to Tech Conferences
A data-driven PR campaign centered on gender disparity at tech conferences helped position Ensono as a leader in the IT industry while bringing attention to an important issue.
top-tier media placements
inbound speaking opportunities
Lin Classon, a director at IT company, Ensono, stood in front of an empty women’s restroom at Amazon’s AWS re:Invent, while the line for the men’s room snaked around the corner. She tweeted a picture of the stark contrast to demonstrate the lack of women in attendance, which sparked conversations on social media about the gender gap in tech and posed an important question: Why do so few women attend tech conferences?
In the months following this tweet, Walker Sands worked closely with Classon and other executives at Ensono to create “Speak Up: Bringing More Women’s Voices to Tech Conferences,” a report that presented findings on gender disparity at tech conferences. Promoted through a strategic, data-driven media strategy, the report generated more than 80 pieces of coverage, including placements in Entrepreneur, The Wall Street Journal, Forbes and Fast Company to position Ensono at the forefront of the effort to combat gender bias in the IT industry.