Sendbird Paid and SEO Strategy
Enhanced tracking alongside a strategic paid and SEO program gives innovative startup the foundation for accelerated growth.
in pipeline from 342 influenced opportunities
in pipeline from 250 sourced opportunities
increase in organic search conversion rates
Sendbird’s mission is to build connections in a digital world through their chat, voice and video API. But like many rapidly growing startups, they needed strategic, specialized and consistent marketing expertise to help them connect with their audience and increase revenue as they grew their internal marketing team.
Sendbird initially looked to Walker Sands to provide guidance on personas, paid advertising and content. Following early successes, the partnership grew to include a full Marketo implementation and continued optimization of their paid and SEO programming, ultimately leading to millions in value for the startup. Through it all, Walker Sands was there to help support and scale Sendbird’s business as they continued to grow.
Demand Generation, Paid Advertising, SEO
AVA Digital Awards, Platinum Winner
In2 SABRE Awards, Finalist
B2 Awards, Silver Winner
“Walker Sands has been a great partner for us spanning our paid and SEO strategy. When we’ve needed them for anything additional that’s come up like persona research, content production, design, even product naming, they’ve been able to meet our needs. They’re a great one-stop shop marketing partner.”Sid Suri, Head of Marketing, Sendbird
More Case Studies
CloudCraze Integrated Marketing Program
Integrated commerce campaign leads to millions of dollars in new investments and acquisition of company by Salesforce.
Billtrust Marketo Marketing Automation Optimization
Marketing automation optimization reduces Marketo-Salesforce sync time by 96% for leading fintech company.
AIT Worldwide SEO and Content Strategy
A content revamp to drive search engine performance leads to a 62% increase in organic traffic.