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Sendbird Paid and SEO Strategy

Enhanced tracking alongside a strategic paid and SEO program gives innovative startup the foundation for accelerated growth.

$6.4 million

in pipeline from 342 influenced opportunities

$2.5 million

in pipeline from 250 sourced opportunities


increase in organic search conversion rates

Project Overview

Sendbird’s mission is to build connections in a digital world through their chat, voice and video API. But like many rapidly growing startups, they needed strategic, specialized and consistent marketing expertise to help them connect with their audience and increase revenue as they grew their internal marketing team.

Sendbird initially looked to Walker Sands to provide guidance on personas, paid advertising and content. Following early successes, the partnership grew to include a full Marketo implementation and continued optimization of their paid and SEO programming, ultimately leading to millions in value for the startup. Through it all, Walker Sands was there to help support and scale Sendbird’s business as they continued to grow.




Demand Generation, Paid Advertising, SEO



AVA Digital Awards, Platinum Winner
In2 SABRE Awards, Finalist
B2 Awards, Silver Winner

“Walker Sands has been a great partner for us spanning our paid and SEO strategy. When we’ve needed them for anything additional that’s come up like persona research, content production, design, even product naming, they’ve been able to meet our needs. They’re a great one-stop shop marketing partner.”

Sid Suri, Head of Marketing, Sendbird
Mockup of one Sendbird paid ad featuring their Chat API Buyer's Guide
Build vs. Buy Chat Assessment retargeting ad mockup next to phone
Build vs. Buy Chat Assessment paid ad mockup
Compilation of mockups featuring Sendbird's Chat API Buyer's Guide paid ads

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