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Points Thought Leadership and Data-Driven PR

Points expands brand awareness with thought leadership and data-driven PR program.

180+

media placements for Points including top-tier publications

100,000+

pageviews on recurring thought leadership on About.com’s Miles and Points expert section

Project Overview

Points’ solutions enhance the management and monetization of loyalty currencies. With two new services on the horizon, the company needed to build awareness and credibility. Through robust outreach and an in-depth content strategy, Walker Sands established Points as a leader in fintech, driving thousands of page views on recurring content and over 100 media placements.

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